Business Daily reported Triply bootstrapped after VC rejections and faced early operational strain, including scaling down and closing an office, before later fundraising and YC acceptance.
SourceOperating system for travel businesses in Africa with embedded finance
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Triply is a Nairobi-based travel-tech company (formerly Tripitaca) building a B2B operating system for African travel businesses. It combines bookings, payments, invoicing, payroll, accounting, CRM, supplier payouts, and marketplace distribution to help travel SMBs operate more efficiently and access embedded financial services.
Primary product
An all-in-one operating system for travel agencies and travel businesses, with payments, invoicing, CRM, supplier payouts, booking/ticketing, and marketplace features.
Founded
2021
Headquarters
Nairobi, Kenya
Team size
11-50 employees
Industry
Software Development
Sub-industry
Travel technology / B2B travel operations software / embedded finance
Offices
0 jobs at Triply
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Business model
Stage
Seed / accelerator-backed
Total raised
$550K
Latest round
Seed · Apr 2024
Latest amount
$500K
Apr 2024 · Y Combinator
Baobab Network accelerator round
Nov 2022 · Baobab Network
Leadership
Co-founder & CEO
Co-founder & CTO
Head of Operations
Investors
Public materials describe Triply as collaborative, curious, supportive, and innovative, with a strong customer-first and partnership-oriented culture focused on helping travel businesses grow.
Pricing
Public evidence suggests a subscription-led model with paid plans starting from Sh1,000/month, plus service-fee and transaction economics; exact pricing is not fully disclosed publicly.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$3.5M estimated ARR (third-party estimate; GetLatka, updated 2025-04-10)
Estimated monthly visits
8.5K
Traffic estimate as of Jul 2026
Business Daily reported Triply bootstrapped after VC rejections and faced early operational strain, including scaling down and closing an office, before later fundraising and YC acceptance.
SourceallAfrica · Jun 2026
Triply marked its five-year milestone with a gala dinner and awards ceremony, highlighting customer growth, industry recognition, and its role in Africa's travel-tech infrastructure.
Pulse Kenya · May 2026
Triply announced a partnership with Choice Microfinance Bank to expand banking access, payment infrastructure, reconciliation, and supplier-payment capabilities for travel businesses.
Travel Distribution News · Apr 2026
A detailed industry profile described Triply's broader distribution stack, including airline, hotel, and payments partnerships, and framed the company as infrastructure for African travel SMBs.
AptanTech · Oct 2025
Triply announced a partnership with Verto to improve cross-border payments and foreign exchange capabilities for African travel businesses.
Business Daily · Apr 2024
Triply received a $500,000 Y Combinator investment; the article said the funding would support product development, expansion, and partnerships.