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trii

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trii

One stop investment solution for retail investors in Latam

trii.co
HQ: Miami, FL, USA
11-50
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

trii is a Bogotá-based fintech/wealthtech platform that lets retail users invest in local and global stocks, ETFs, funds, fixed income, and related products across Latin America, with a strong emphasis on low fees and financial education.

Primary product

Mobile investment app for buying and selling stocks, ETFs, funds, and fixed income products (including local and global market access)

Founded

2019

Headquarters

Bogotá, Colombia

Team size

40-50

Industry

Financial Services

Sub-industry

Fintech / wealthtech / retail investing platform

Offices

Bogotá, Colombia
Medellín, Colombia
Lima, Peru
Santiago, Chile
United States

Business model

Commission-based brokerage
Freemium subscription (Trii Pro)
Financial education content
Cross-sell / partner-distributed financial products

Funding

Stage

Late-stage venture / seed-backed private company

Total raised

$9M

Latest round

Later Stage VC · Jun 2025

Latest amount

$1.1M

People & investors

Leadership

Diego Torres Estrada

CEO & Co-founder

Carlos Guayara

Co-founder

Esteban Penaloza Guzmán

CFO & Co-founder

Felipe Ordoñez

Chief Technology Officer

Juanita Ruiz Tobon

Head of Legal & Compliance

Tomás Henao Ramírez

Head of Crypto

Investors

Crestone
Global Founders Capital
Goodwater Capital
Grupo Bancolombia
Harvard University
Y Combinator

Work & culture

Public materials emphasize meritocracy, diversity and inclusion, innovation, financial inclusion, social commitment, continuous feedback, user obsession, and a globally distributed team that is expected to adapt quickly.

Compensation

No public salary bands were found. Public hiring/governance materials say compensation packages are set competitively for the fintech market by the CFO in collaboration with the CCO.

Product & market

Pricing

Commission-based trading fees plus a paid Trii Pro subscription; deposits are free and withdrawals are free after operating first.

Differentiators

  • —Low commissions and simple mobile-first UX
  • —Local-market access across Colombia, Peru, and Chile
  • —Integrated access to global stocks and ETFs
  • —Built-in financial education content
  • —Regulatory/compliance-led model with local broker partners

Technology

Google Cloud
App Engine
BigQuery
Firebase
Cloud Run
VPC
Cloud VPN
Cloud Tasks
Cloud Scheduler
Amplitude
Swift
Figma

Customers

Retail investors in Colombia
Retail investors in Peru
Retail investors in Chile
Colombian citizens (including those living abroad)
Users seeking low-cost local and US market access

Competitors

Robinhood
Flink
Public
Groww
eToro

Scale & contact

Estimated revenue

USD 1M-$10M

Estimated monthly visits

175.4K

Traffic estimate as of May 2026

soporte@trii.co+57 322 5383294

Latest news

trii and Platzi launch a personal finance course with incentives

LinkedIn (trii) · Jul 2026

Official post saying trii partnered with Platzi on a personal finance course and is offering more than 360 incentives for users who start investing.

trii spotlights Goodwater Capital as a long-term backer

LinkedIn (trii) · Jul 2026

Official post describing Goodwater Capital as an investor since 2021 and part of trii’s investor story.

trii spotlights Global Founders Capital as a backer

LinkedIn (trii) · Jul 2026

Official post describing GFC’s 2021 investment and its role in trii’s growth.

trii launches US stock trading in Chile with Alpaca

BusinessWire · Mar 2026

Announces US stock trading in Chile, powered by Alpaca, and positions the product as a way to broaden global market access for Chilean retail investors.

Trii reaches break-even and raises US$9M to expand to Mexico in 2026

Bloomberg Línea / LatamFintech · Jun 2025

Reports break-even/positive EBITDA, a new Crestone-backed round, total historical capital raised of about US$9M, more than 500K users, nearly US$300M AUM, and a 2026 Mexico expansion plan.

AboutBlogDía triiEducation portalFAQ / supportGoogle Cloud case studyHomeLinkedIn companyPrivacyTerms
SourcesOfficial websiteAbout triiFAQ / supportTerms and conditionsPrivacy policyCompany blogLinkedIn company pageY Combinator profileGoogle Cloud case studyBancolombia press releaseBusinessWire / Alpaca press releasePitchBook profileSEMrush traffic overviewGeo.sig revenue estimate

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