Acquisition
Dec 2019Trella acquired local rival Trukto to expand its Egyptian trucking marketplace and strengthen its market position.
SourceTrella is a platform that connects shippers to carriers. Trella…
Company research
Public company, workplace, funding, and market signals
Overview
Egypt-based digital freight marketplace and logistics platform that connects shippers with carriers/truckers across Egypt, Saudi Arabia and the UAE; public profiles cite 2018 as the founding year, while the company says it launched in March 2019.
Primary product
Digital freight marketplace / logistics platform for load creation, carrier matching, pickup, tracking, documentation and payment management.
Founded
2018
Headquarters
Cairo, Egypt
Team size
100-150
Work style
Flexible
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
Digital freight marketplace / B2B trucking platform
Offices
Cairo (HQ)
Sokhna
Alexandria
Port Said
Damietta
Jeddah
Dammam
Riyadh
Dubai
Karachi
Business model
B2B marketplace
digital freight brokerage
logistics platform services
carrier matching platform
Funding
Stage
Series A / growth
Total raised
$64.8M
Latest round
Debt Financing · Jul 2025
Latest amount
$4.2M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & COO
Co-Founder & CTO
Co-Founder & Head of Launch
Ahmed Elsayed
Head of Operations
Talha Rehman
Head of Commercial
Pauline Harb
Head of Strategic Projects and Process Excellence
Investors
4DX Ventures
Algebra Ventures
ALMA Sustainable Finance
Avanz Capital Egypt
Contact Financial Holding
ExxonMobil
FJ Labs
Flexport
Foundation Ventures
Lendable
Maersk Growth
Next Billion Ventures
Nile Projects
Raed Ventures
U.S. International Development Finance Corporation
Unidelta
VentureSouq
Vision Ventures
Y Combinator
Work & culture
Mission-driven and community-first, with explicit values around merit over hierarchy, speed over perfection, learning from failure, persistence, and celebrating wins; the company emphasizes global diversity and offices used for collaboration and socializing.
Work style
Flexible
Compensation
No public salary bands or compensation framework were found; public career pages emphasize benefits, flexibility, and internal growth rather than published pay ranges.
Benefits
Life insurance
Medical insurance
Consumer finance with preferential payment plans
Early payday via NowPay
Employee collaborative lending / savings-circle style benefit
Product & market
Pricing
Transparent pricing / marketplace pricing; exact fees are not publicly disclosed.
Differentiators
- —30,000+ carrier network
- —Real-time load matching and shipment tracking
- —Transparent pricing
- —Faster payouts for carriers
- —Digitized documentation and payments
- —Regional footprint across Egypt, Saudi Arabia and the UAE
Technology
LinkedIn
Teamtailor
Workday
Salesforce
HubSpot
Freshsales
Jira
GitHub Actions
Flutter
React
JavaScript
TypeScript
Python
Google Cloud
Redis
Elasticsearch
Docker
Terraform
Ansible
Chef
Customers
Shippers
Carriers
Truck drivers
FMCG shippers
E-commerce businesses
Construction businesses
Agriculture businesses
Port operators
Competitors
Trukker
Kobo360
Lori Systems
Freightos
Scale & contact
Estimated revenue
USD 1M-$10M (public LinkedIn estimate; exact estimate around USD 5M)
Estimated monthly visits
9.8K
Traffic estimate as of Jul 2026
Signals & risks
Other
Apr 2023Trella decided to wind down its Pakistan business and stop taking new orders there amid macroeconomic turmoil; core operations in Egypt, Saudi Arabia and the UAE continued.
SourceLatest news
Wamda · Jun 2023
Wamda reported a $3.5 million investment from Avanz Capital Egypt; the article also reiterated Trella's 2018 founding and operations in Egypt, Saudi Arabia and Pakistan.
Bloomberg · Apr 2023
Bloomberg reported Trella planned to wind down its Pakistan business amid macroeconomic turmoil and exit a difficult market while retaining operations elsewhere.
Wamda · Oct 2022
Wamda reported Trella secured $6 million in debt funding backed by ALMA Sustainable Finance and the U.S. International Development Finance Corporation to support operations in Pakistan and Egypt.
The National · Jul 2021
The National reported a collaboration between ExxonMobil Egypt and Trella to improve trucking productivity, efficiency and shipment tracking, and listed shippers using Trella such as Coca-Cola, Maersk, Mondi, Henkel, Orascom and Cemex.
Reuters · Jun 2021
Reuters reported Trella raised $42 million in equity and debt, with Maersk Growth co-leading the equity portion alongside Raed Ventures; the company said it had previously raised about $1 million.
Jobs and careers at Trella
0 jobs at Trella
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