Other
Mar 2026A 2026 interview/podcast said Treinta executed a 'reverse pivot' by shutting down its marketplace business to refocus on software after scaling the marketplace and reaching roughly 350 employees.
SourceSoftware and AI tools for SMBs in the US and Latin America
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Treinta is a Bogotá-based SMB operating system for microbusinesses and small merchants in Latin America and beyond, combining POS, bookkeeping, inventory, customers, suppliers, and invoicing in a simple Spanish-first app and web platform.
Primary product
Business management / POS software for SMBs and microbusinesses
Founded
2020
Headquarters
Bogotá, Colombia
Team size
90-100
Industry
Financial Software
Sub-industry
SMB accounting, POS, inventory, and business management software
Offices
Bogotá, Colombia
San Francisco, United States
Business model
B2B SaaS
freemium
tiered monthly/quarterly/annual subscriptions
Funding
Stage
Series A
Total raised
$60.8M
Latest round
Series A · Apr 2022
Latest amount
$46M
Apr 2022 · PayU
Jun 2021 · Luxor Capital Group
Feb 2021 · Y Combinator
People & investors
Leadership
Co-Founder & CEO
Co-Founder & President
Director of Engineering
Head of Finance
Leonardo Gonzalez
Head of Marketing
Olga Rocio Acevedo Rubio
People Ops Lead
Investors
Acacia Venture Capital
Commerce Ventures
ENEA Capital
Ethos VC
First Check Ventures
FJ Labs
Frank Fumarola
Gerry Giacomán Colyer
Goodwater Capital
Jorge Noguera
LionTree
Lisa Kleinsorge
Luis Bitencourt-Emilio
Luxor Capital Group
Matthew Tucker
Outbound Ventures
PayU
Raffael Johnen
Rhombuz VC
Sherwin Gandhi
Soma Capital
Ten13
TwentyTwo Ventures
Varsha Rao
Y Combinator
Work & culture
Mission-driven, founder-led, and Spanish-first, with a flat and inclusive culture that emphasizes simplicity, speed, data-driven execution, and helping microbusinesses grow. Public posts and blog content also suggest a high-performance, entrepreneurial culture.
Compensation
No public salary bands were found. Hiring signals emphasize role scope, seniority, and close founder collaboration rather than published compensation details.
Product & market
Pricing
Freemium with paid tiered subscriptions billed monthly, quarterly, or annually; pricing varies by country.
Differentiators
- —Designed for microbusinesses and informal merchants rather than large enterprises
- —Simple Spanish-first UX with low setup complexity
- —Mobile app plus web dashboard with synchronized data
- —Combines sales, expenses, inventory, customers, suppliers, debts, and invoicing in one product
- —Free entry point plus paid Pro tier with web access and advanced features
- —AI-native PRO positioning in recent leadership posts
Technology
React
React Native
Node.js
Python
GraphQL
PostgreSQL
MySQL
Redis
ClickHouse
Terraform
AWS
Google Cloud
Datadog
Amplitude
Braze
GitHub Actions
Customers
microbusinesses
SMBs
tenderos / neighborhood shops
retail stores
restaurants
cafes
bars
beauty salons
markets
service businesses
pharmacies
hardware stores
Competitors
Alegra
Chiper
Frubana
Intuit
QuickBooks
ContaAzul
Vyapar
SumUp
Bold
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
950K
Traffic estimate as of Apr 2026
Signals & risks
Other
Jun 2026The CEO said Treinta grew ARR 250%+ YTD while shrinking the team by 20%; the post did not specify whether this reflected layoffs or another form of reduction.
SourceLatest news
LinkedIn · Jun 2026
CEO Lluís Cañadell said Treinta crossed $14M ARR.
LinkedIn · Jun 2026
CEO Lluís Cañadell said Treinta ended May at $13.3M ARR, added $2.9M ARR in a month, and gained 13K customers, with PRO contributing most of the growth.
Growth Rockstar · Mar 2026
Interview/podcast about Treinta's reset: the company reportedly raised $63M, reached 350 employees, built a marketplace that generated millions, then shut the marketplace down to refocus on software.
Treinta blog · Aug 2025
Official blog post introducing Treinta Web and emphasizing synced control of finances and inventory from computer and mobile.
LatamList · Jun 2025
Article on Treinta's B2B marketplace growth in Colombia, including 36K+ registered owners, 32 suppliers, 10K+ references, and expansion goals.
Jobs and careers at Treinta
0 jobs at Treinta
No open positions
Check back later for new openings