Treble blog · Oct 2025
Official case study showing Education First used Treble to scale personalized WhatsApp conversations, restructure support, improve event promotion, and apply AI features to lead qualification and messaging.
We help companies scale marketing campaigns through WhatsApp
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Treble.ai is a WhatsApp marketing and automation platform for B2B teams that helps businesses sell, support customers, and manage customer conversations at scale. It is an official Meta/WhatsApp Business Solutions partner in LATAM, with native HubSpot/Salesforce integrations, AI-assisted automation, and a strong focus on outcomes and customer support. Public sources conflict on headquarters; Treble.ai, INC is legally registered in Delaware/Newark.
Primary product
WhatsApp marketing and automation platform (including chatflows, broadcasts, live chat, AI assistants, and CRM integrations)
Founded
2019
Headquarters
Public sources conflict: Seattle, Washington, United States; Ciudad de México, Mexico; and São Paulo, Brazil. Treble.ai, INC is legally registered in Newark, Delaware, United States.
Team size
40-50
Work style
Remote
Industry
Software Development
Sub-industry
WhatsApp marketing / conversational customer engagement software
Offices
Seattle, Washington, United States
Ciudad de México, Mexico
Bogotá, Colombia
São Paulo, Brazil
Buenos Aires, Argentina
Singapore
Business model
SaaS
B2B subscription
sales-led / quote-based
Meta WhatsApp API pass-through
Funding
Stage
Series A
Total raised
$15.1M
Latest round
Series A · Jul 2022
Latest amount
$15M
Jul 2022 · Tiger Global
Jan 2020 · Magma Partners
Aug 2019 · Y Combinator
People & investors
Leadership
Co-founder and CEO
Co-founder and President
VP of Revenue
VP of Engineering
Head of Operations
Founders
Wilson Daniel Martinez
Founder
Work & culture
Customer-obsessed, ownership-heavy, fast-moving, scrappy, and focused on measurable outcomes. Public principles include Customer Obsession, Ownership, Focus, Exceptionalism, Speed, Scrappiness, and Surfing Waves.
Work style
Remote
Compensation
No public salary bands were found. A hiring post mentions life-changing equity, USD pay, unlimited off-days, and remote work in LatAm; another engineering post says the role is remote and based in Colombia, with English and Spanish required.
Benefits
Equity
Option to be paid in USD
Work from wherever you want
Unlimited off-days
Paid coffee expenses
Remote work in LatAm
Product & market
Pricing
Sales-assisted, quote-based subscription with a free tier; Meta WhatsApp API fees are passed through on top.
Differentiators
- —Official Meta/WhatsApp BSP in LATAM
- —Deep WhatsApp specialization rather than generic omnichannel messaging
- —Native HubSpot and Salesforce integrations
- —No-code conversation and automation flows
- —AI features for summaries, drafting, and chatbot assistance
- —Real-time support in Spanish, Portuguese, and English
- —Strong focus on outcomes and customer success
Technology
WhatsApp Business API
Meta Business Solutions (BSP)
HubSpot
Salesforce
Google Sheets
Treble API
Looker
PostgreSQL
React
JavaScript
AI agents
Customers
Rappi
Education First
Xiaomi
Addi
Dentalia
Duppla
SmartBeemo
Decreditos
Kovi
RappiPay
Competitors
Wati
Callbell
Zenvia
360dialog
Sinch
Intercom
Dialpad
ManyChat
Twilio
Scale & contact
Estimated revenue
about $2M-$5.7M annually (public vendor estimates vary)
Estimated monthly visits
73.8K
Traffic estimate as of Jun 2026
Latest news
Treble blog · Aug 2025
Official post describing Treble’s multi-agent AI architecture for chatbots, emphasizing coherent, human-like conversations and reduced repetitive work.
Treble blog · Jul 2025
Official case study describing how Decreditos used Treble to segment WhatsApp campaigns, reduce response times, and integrate workflows with its CRM.
Treble blog · Jul 2025
Product/article post explaining how WhatsApp Flows and Treble’s HubSpot integration can create full conversational journeys with less friction.
Treble blog · Jul 2025
Explains Meta’s July 2025 WhatsApp pricing change and Treble’s consulting around the new template-based billing model.
Jobs and careers at treble.ai
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