Apple App Store · Mar 2026
Apple lists Margin POS as a Transformity, Inc. app for viewing transactions, managing items, and checking reports on mobile.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Transformity Inc. (doing business as Margin) is a YC S23, founder-led vertical SaaS company building an all-in-one POS and operating system for liquor stores, with AI inventory automation, delivery-channel integrations, integrated marketing, and embedded payments. Public sources consistently show 2023 founding and Param Bidja / Jay Patel as the core founders, while third-party databases conflict on headquarters and funding totals.
Primary product
Margin — an all-in-one POS and operating system for liquor stores
Founded
2023
Headquarters
New York City, New York, United States
Team size
10
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Vertical SaaS / POS software for liquor retail
Offices
New York City, New York, United States
Mountain View, California, United States
Cheshire, Connecticut, United States (privacy notice mailing address)
Business model
vertical SaaS
B2B software
embedded payments
payment processing / merchant services
Funding
Stage
Seed
Total raised
$500K
Latest round
Seed VC · Jul 2023
Latest amount
$500K
Jul 2023 · Pioneer Fund
Jan 2023
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Founding Account Executive
Work & culture
Engineer-led and customer-obsessed, with a scrappy, fast-shipping culture rooted in real liquor-store operator pain points. Public posts and the about page emphasize the founders’ family industry background, hands-on customer contact, and a bias toward shipping solutions quickly.
Work style
Flexible
Compensation
Public YC job postings show Software Engineer II at $120K-$220K and Founding Account Executive at $100K-$210K; founder posts also mention meaningful equity for foundational hires.
Product & market
Pricing
Competitive flat-rate pricing, plus payment-processing fees / merchant services pricing
Differentiators
- —Built by liquor-store owners/family insiders
- —AI invoice receiving and predictive purchase orders
- —DeliveryBoost integrations across 10+ delivery / e-commerce channels
- —Shared database across multiple stores
- —Integrated loyalty and SMS marketing
- —Offline mode and fast checkout
- —US-based technical support
- —Fast payments / next-morning payouts
Technology
React
Python
Zapier
GitHub
Stripe Connect
Stripe Terminal
Stripe Reader S700
Stripe Invoicing
Stripe Radar
Stripe Billing
Customers
liquor retailers
beer, wine, and liquor stores
Little Rooster Liquors
hundreds of liquor stores
Competitors
Boxxtech
Capton
Vinoshipper
DiamondScan
Tamion Corporation
Bona Camp
Backbar
Scale & contact
Estimated revenue
$5M estimated ARR (GetLatka, 2024)
Estimated monthly visits
288
Traffic estimate as of Jul 2026
Latest news
LinkedIn · Feb 2026
Param Bidja announced the rebrand from Transformity to Margin and described the company’s origin story in his parents’ store basement.
Y Combinator · Sep 2023
YC’s launch post describes Transformity as a POS system for liquor stores that automates manual supplier workflows, inventory tracking, regulatory monitoring, and delivery/e-commerce integrations.
Stripe
Stripe’s customer story says Transformity uses Stripe Connect and Terminal, integrated in about a week, and doubled payment processing volume in 60 days.
Jobs and careers at Transformity
0 jobs at Transformity
No open positions
Check back later for new openings