Trackingplan blog · Jul 2026
A recent thought-leadership post explaining governance frameworks, KPIs, and how continuous observability helps analytics teams keep tracking plans aligned with production changes.
Automated QA for your Digital Analytics
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Trackingplan is a remote, distributed B2B SaaS for marketing and analytics data quality: it automatically discovers, monitors, validates, and debugs tracking, campaign, privacy, and consent issues using real user traffic rather than synthetic tests.
Primary product
AI quality layer / automated QA for marketing and analytics data tracking
Founded
2021
Headquarters
Claymont, Delaware, United States (remote HQ)
Team size
1-10
Work style
Remote
Industry
Embedded Software Products
Sub-industry
Marketing data observability / digital analytics QA
Offices
Claymont, Delaware, United States
Alicante, Spain
A Coruña, Galicia, Spain
Barcelona, Spain
Madrid, Spain
Santiago de Compostela, Galicia, Spain
Warsaw, Poland
Andorra
Business model
B2B SaaS
Subscription
Usage-based MAU pricing
Annual billing
Funding
People & investors
Leadership
Co-founder & CEO
Co-founder & CTO
Software Engineer & Co-founder
Co-Founder
Co-Founder
Chief Revenue Officer
Mariona Martí
Marketing Specialist
Head of Customer Success
Head of Sales
Agus Gómez
SDR
Work & culture
Publicly stated culture emphasizes empathy, customer trust, speed, learning, autonomy, and shipping practical product improvements. Team interviews also describe a highly collaborative, distributed, and hands-on environment.
Work style
Remote
Product & market
Pricing
Free plan plus MAU-based subscription pricing billed annually; enterprise and agency plans available, with custom agency pricing.
Differentiators
- —Zero-config setup with automatic discovery from real user traffic
- —Continuous 24/7 monitoring instead of synthetic tests
- —AI-assisted root-cause analysis and step-by-step debugging
- —Living tracking plan that auto-documents events, properties, pixels, UTMs, and destinations
- —Cross-platform observability across web, app, backend, consent, and ads
- —Privacy/consent monitoring and PII masking
- —Real-time alerts for tracking breaks before reports are corrupted
Technology
AWS
JavaScript
React
Python
Segment
Google Analytics
Mixpanel
Amplitude
Customer.io
Zapier
Typeform
LinkedIn
Unity
Node.js
iOS SDK
Android SDK
Backend traffic monitoring
Customers
Elogia
Rethink
Semmántica
Microanalytics
On Top Media
Zapier
Typeform
Freepik
Flaticon
Unity
Spotahome
Zara
Travelperk
Decathlon
Dentsu
Competitors
ObservePoint
Avo
Monte Carlo Data
New Relic
Informatica
Observe
Segment Protocols
Scale & contact
Estimated revenue
~$5M ARR (third-party estimates vary; some sources place it in the $1M-$10M range)
Estimated monthly visits
12K
Latest news
Trackingplan blog · Jun 2026
Case-study style post describing how automated observability reduced discrepancies, detection time, and manual reconciliation work across multiple analytics platforms.
Trackingplan changelog · Apr 2025
Launch of a real-user-session inspection feature for debugging tracking issues from actual journeys instead of synthetic flows.
Trackingplan changelog · Apr 2025
Introduced a unified reports area for event-level issues, session anomalies, presence maps, root-cause analysis, and other analytics debugging views.
Trackingplan changelog · Jan 2025
Launch of a presence-map view to visualize where events, pixels, and consent/attribution signals do and do not fire.
Jobs and careers at Trackingplan
0 jobs at Trackingplan
No open positions
Check back later for new openings