LinkedIn · Sep 2024
Veronika Yurchuk said Traces.AI was selected to receive Google for Startups funding to accelerate GenAI adoption in security and expand product support.
Company research
Public company, workplace, funding, and market signals
Overview
Traces is an AI video analytics company that turns CCTV/IP camera feeds into security and operational intelligence. Its main offering centers on forensic search, false-alarm reduction, anomaly detection, and natural-language video understanding, delivered through API, on-prem, and hybrid/edge deployments.
Primary product
AI video analytics platform for CCTV/security operations
Founded
2019
Headquarters
San Francisco, United States
Team size
11-50 employees
Industry
IT Services and IT Consulting
Sub-industry
AI video analytics / security and surveillance
Business model
B2B SaaS
API licensing
on-prem software deployments
hybrid / edge deployments
custom enterprise implementations
Funding
Stage
Seed
Total raised
$2.7M
Latest round
Grant · Dec 2024
Latest amount
$100K
People & investors
Work & culture
Public careers messaging emphasizes being a force for good and hiring passionate, innovative, driven people; the company also invites speculative applications, but it does not publicly list a detailed benefits package.
Compensation
No public salary bands or compensation details were found on the company site.
Product & market
Pricing
Custom pricing based on camera count and customer needs; volume discounts start at 1,000 cameras, with custom plans for setups of at least 8 cameras.
Differentiators
- —Uses non-facial appearance attributes instead of facial recognition
- —Tracks people anonymously and can blur faces
- —Hardware-agnostic and works with most IP cameras
- —Supports API, on-prem, and hybrid/edge deployments
- —Claims up to 95% false-alarm reduction
- —Text-prompt / natural-language video search
- —Proprietary auto-training for site-specific camera setups
- —Forensic search across thousands of videos in minutes
Technology
Generative AI
computer vision
Open API
on-premises deployment
hybrid edge AI
RTSP stream ingestion
IP-based cameras
proprietary auto-training
natural-language video search
Customers
security operations teams
retailers
transport/security operators
real estate and property management firms
commercial, hospitality, and residential building operators
construction and lifeline companies in Japan
Competitors
Solink
Oosto
Actuate
BriefCam
Veesion
Cloudastructure
AEyeTech
Neuroo
VCA Technology
3DEye
Scale & contact
Latest news
LinkedIn · Sep 2024
The company introduced a generative-AI security feature for event understanding, positioned as a major step forward for security operations automation.
Traces · Dec 2020
Traces announced a collaboration with Takenaka, Tokyo Tatemono, and Nomura Real Estate Holdings in Japan to apply AI video analytics to building security, operations, and tenant experience.
Forbes · Mar 2020
Forbes profiled Traces.ai and its non-facial-recognition approach using thousands of appearance attributes to identify and track people while preserving anonymity.
Jobs and careers at Traces
0 jobs at Traces
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