Acquisition
Mar 2026ServiceNow acquired Traceloop; the company announced it was joining ServiceNow in March 2026, and external coverage estimated the deal at roughly $60M-$80M.
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Company research
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Overview
Traceloop is an LLM observability and reliability platform built on OpenTelemetry/OpenLLMetry that helps teams monitor, test, evaluate, and debug production AI applications; it was acquired by ServiceNow in March 2026.
Primary product
LLM observability and evaluation platform built on OpenLLMetry
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
LLM observability / AI monitoring and evaluation
Offices
San Francisco, California, United States
Tel Aviv-Yafo, Israel
Business model
freemium SaaS
enterprise subscriptions
marketplace sales
Funding
Stage
Seed
Total raised
$6.6M
Latest round
Seed · May 2025
Latest amount
$6.1M
People & investors
Work & culture
Developer-first and open-source oriented, with an OpenTelemetry-first approach and a strong focus on production reliability, observability, testing, and rapid debugging for GenAI applications.
Product & market
Pricing
Freemium SaaS with usage-based enterprise pricing; public free tier is capped at 50K spans/month, with custom enterprise pricing for higher scale, on-prem, and compliance needs.
Differentiators
- —OpenTelemetry-native instrumentation via OpenLLMetry
- —Open-source SDK under Apache 2.0
- —One-line-code / low-friction instrumentation
- —Works with existing observability backends
- —Cloud, on-prem, and air-gapped deployment options
- —Evaluation plus monitoring in one platform
- —Broad LLM provider and framework coverage
- —Enterprise compliance posture (SOC 2, HIPAA)
Technology
OpenTelemetry
OpenLLMetry
Python
TypeScript
Go
Ruby
LangChain
LlamaIndex
CrewAI
LangGraph
LiteLLM
Kubernetes
React
Stripe
AWS
GCP
Azure
OpenAI
Anthropic
MCP
Customers
IBM
Cisco
Dynatrace
Miro
HiBob
Competitors
Langfuse
LangSmith
Arize Phoenix
Braintrust
Helicone
Datadog LLM
Scale & contact
Estimated revenue
$1.0M-$1.2M ARR (estimate)
Estimated monthly visits
18.7K
Traffic estimate as of Sep 2025
Signals & risks
Latest news
CTech · Mar 2026
Reported that ServiceNow acquired Traceloop in March 2026; the external report estimated the deal at $60M-$80M.
BusinessWire · May 2025
Traceloop announced general availability and a $6.1M seed round led by Sorenson Capital and Ibex Investors, with participation from Y Combinator, Samsung NEXT, and Grand Ventures.
The New Stack · May 2025
Covered Traceloop's GA launch and described the commercial platform as an insights layer on top of OpenLLMetry for monitoring drift and hallucinations.
Dynatrace · Mar 2024
Dynatrace described integrating Traceloop OpenLLMetry with its observability platform to capture LLM KPIs and improve visibility into production AI systems.
IBM · Feb 2024
IBM highlighted a GenAI runtime sensor leveraging Traceloop OpenLLMetry for end-to-end tracing of LLM-powered applications.
Jobs and careers at Traceloop
0 jobs at Traceloop
No open positions
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