Acquisition
Sep 2019PitchBook reports acquisition of weSAVEeat.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Too Good To Go is a Copenhagen-founded, certified B Corp social-impact company operating the world’s largest surplus-food marketplace. Its platform connects consumers with restaurants, bakeries, grocery retailers and other food businesses to sell unsold food rather than discard it. As of 2026, it reports 120M registered users, 180,000 active business partners, operations in 21 countries, and more than 500M meals saved.
Primary product
A consumer mobile marketplace offering discounted, time-limited Surprise Bags of unsold food for pickup, complemented by Too Good To Go Parcels and an enterprise Too Good To Go Platform for surplus-food management.
Founded
2016
Headquarters
Copenhagen, Denmark
Team size
1,000–2,000 globally; 262 average full-time employees in the Danish operating company in 2024
Work style
Hybrid
Industry
Environmental services / food and beverage technology
Sub-industry
Food-waste reduction, surplus-food marketplace, circular economy, digital commerce
Offices
Copenhagen, Denmark (global HQ)
London, United Kingdom
New York, United States
Toronto, Canada
Berlin, Germany
Paris, France
Madrid, Spain
Milan, Italy
Amsterdam, Netherlands
Stockholm, Sweden
Business model
Consumer marketplace commission/revenue share on Surprise Bag and Parcel transactions
B2B enterprise surplus-management software and services
Partner acquisition and sales solutions for food retailers, restaurants and manufacturers
Impact and education initiatives around food waste and date labeling
Funding
Stage
Private, later-stage venture / growth company; a 2025 funding round was reportedly being considered but not confirmed as closed
Total raised
$145M
Latest round
Later Stage VC / venture round · Mar 2023
Mar 2023
Jul 2022
Nov 2021
May 2021
May 2020
May 2019
Feb 2019
People & investors
Leadership
Mette Lykke
Chief Executive Officer
Simon Leesley
Chief Operating Officer
Martin Rulykke Kvist
Chief Financial Officer
Federico Vazquez
Chief Marketing Officer
Morten Keldebaek
Chief Technology Officer
Katrine Husum Jensen
Chief People & Culture Officer
Kasper Asbjørn Heine
General Counsel
Andrew Robb
Chairman, Board of Directors
Work & culture
Mission-led, international and values-driven. The stated values are “We build a legacy,” “We raise the bar,” “We win together,” “We keep it simple,” and “We care.” Engineering materials describe an open, honest, low-hierarchy, autonomous and trust-based environment.
Work style
Hybrid
Visa sponsorship
Limited
Compensation
Public evidence does not provide a reliable company-wide compensation range. Job postings mention country-specific health/pension benefits and, for some roles, possible visa support; third-party estimates are inconsistent and should not be treated as official pay data.
Benefits
Hybrid working, including work from home or abroad subject to local policy
Health insurance and pension plans
Extra parental leave and additional life-event days
Option for an extra unpaid leave week
Paid volunteer time through the Shareback program
Professional-development opportunities
Monthly free Surprise Bag
Social events, office meals/snacks and fully equipped kitchens
Employee resource groups including Women in the Workplace, P.R.I.D.E. and Global Majority Voices
Product & market
Pricing
Consumers typically pay roughly one-third to one-half of normal retail value for a Surprise Bag, with price set by the partner and product/location; business pricing and platform fees are not publicly disclosed.
Differentiators
- —Large global network of consumers and food partners
- —Real-time, local, time-windowed pickup marketplace rather than generalized food donation
- —Win-win-win proposition: consumer value, partner revenue and environmental impact
- —Strong brand and certified-B-Corp social-impact positioning
- —Enterprise surplus-management platform alongside the consumer app
- —Broad international footprint across Europe, North America and Asia Pacific
- —Date-labeling and education initiatives beyond marketplace transactions
Technology
Java
Spring Boot
Kotlin
Swift
React
TypeScript
MySQL
AWS
Kubernetes
Docker
OpenSearch/Elasticsearch
Redis
Amazon SQS/SNS
Terraform
GitHub
Python
Django
PostgreSQL
Snowflake
Grafana
Customers
Carrefour
ALDI
Unilever
Starbucks
Whole Foods Market
7-Eleven
Krispy Kreme
PAUL Group
Tim Hortons
Metro
Food Basics
Circle K
Cineplex
Bakers Delight
Competitors
OLIO
Karma
ResQ Club
FoodHero
Food Rescue US
Seenons
MarginEdge
Scale & contact
Estimated revenue
Approximately $79M–$610M annually from third-party estimates; the strongest disclosed operating-company figure is DKK 725.4M (approximately $105M at a rough 2024 exchange rate) for 2024. Estimates vary substantially by entity and methodology.
Signals & risks
Latest news
Retailbiz · Jul 2026
The Australian partnership milestone represented one million saved Surprise Bags and approximately $6.9M in recovered retail value.
Strategy · Jun 2026
A nationwide Cineplex partnership expanded the marketplace into cinema concessions, with $5.99 popcorn bags and $8.99 combo bags.
PR Newswire / Too Good To Go · Jan 2026
The company launched in selected Tokyo areas with more than 80 partners, including Krispy Kreme, FamilyMart and NewDays.
Bloomberg · Jun 2025
The company was reportedly exploring €200M–€300M of new financing that could have pushed valuation above $1B; no closing was reported in the source.
ACCESSWIRE · Jan 2025
The companies expanded their Canadian food-rescue collaboration with additional Whole Foods Market Surprise Bag offerings.
Jobs and careers at Too Good To Go
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