Acquisition
Aug 2021Announced the acquisition of Foody for more than COP 2 billion, a major strategic expansion move with later coverage saying the combined operation would push into Mexico, Chile, and Peru.
SourceTaking from 1 to 100 the premade food industry in LATAM
Company research
Public company, workplace, funding, and market signals
Overview
Bogotá-based foodtech and food-distribution company that serves Latin American pre-made / ready-to-eat food manufacturers with integrated sales, logistics, trade marketing, and cold-chain fulfillment, while also running a consumer-facing ready-to-cook / meal marketplace and subscription model. Public sources show it as a mission-driven, Y Combinator-backed startup with a small but growing team and no reliable public evidence for GitHub, X, or an engineering blog.
Primary product
Integrated pre-made food distribution platform / marketplace with cold-chain logistics and ready-to-cook meal offerings
Founded
2020
Headquarters
Bogotá, Colombia
Team size
11-50
Industry
Food & Beverage Services
Sub-industry
Foodtech; pre-made food distribution; cold-chain logistics; meal-kit / subscription commerce
Business model
B2B distribution and sales platform for food producers
Cold-chain logistics and fulfillment
Trade marketing and channel management
Consumer ready-to-cook / ready-to-eat meal marketplace
Meal subscription service
Funding
Stage
Seed
Total raised
$1.4M
Latest round
Reg CF crowdfunding (Wefunder) · Apr 2022
Latest amount
$53.9K
People & investors
Leadership
CEO & Co-Founder
CEO & Co-Founder / Head of Tech & Product
Director de Bienestar y Cultura
Founders
Andres Alfonso Franco Maestre
Co-Founder
Work & culture
Mission-driven and social-impact oriented, with a public emphasis on making pre-made food healthier, more accessible, and more efficient across LATAM. Public posts and profiles suggest a hands-on, operations-heavy, tech-enabled culture focused on growth, partnerships, and distribution execution.
Compensation
No public salary bands were found. One hiring-related LinkedIn post asked candidates to include salary expectations, suggesting compensation is discussed case-by-case rather than published.
Product & market
Pricing
Open-book service model with a stated 12% toll / fee to producers plus pass-through operating costs; consumer-side pricing is per-meal / subscription oriented.
Differentiators
- —One-stop-shop combining sales, logistics, and trade marketing
- —Cold-chain focus for frozen and refrigerated products
- —Open-book pricing with transparent operating-cost pass-through
- —Hybrid B2B distribution plus consumer marketplace/subscription model
- —Direct sourcing from production facilities
- —Technology-enabled channel expansion across retail and D2C
Technology
Kardex
Retool
Google Sheets
Customers
Food manufacturers and producers
Local food brands
Retail channels such as convenience stores, pharmacies, retailers, and dark stores
Direct-to-consumer households
Meal-subscription customers
Healthy supermarkets, natural food stores, and cafés for promotional campaigns
Competitors
LiveUp
Comebien
Simpleat
Foody
Rappi
Blue Apron
Scale & contact
Estimated revenue
<$5M
Signals & risks
Latest news
Startup Intros · Sep 2021
Lists a $1M seed round and investors associated with the round, with the company’s total funding profile shown as roughly $1.2M across two rounds.
La República · Aug 2021
Confirms the Foody acquisition, says the startup was serving more than 15,000 users, and gives operational scaling details.
Bloomberg Línea · Aug 2021
Reports the Foody acquisition and the company’s expansion plans into Mexico, Chile, and Peru, plus mention of an early investor, Andrés Gutiérrez.
Semana · Aug 2020
Profiles the startup’s acceptance into Y Combinator, says Mateo Cárdenas founded the company during the pandemic, and notes initial YC funding and a social-impact donation model.
Contxto · Aug 2020
Describes the early product, launch timing, multi-founder team, social-impact angle, and rapid prototype build in five days.
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