UCL News · Sep 2025
UCL alumni/startup profile confirming the $6.2M round, founders, and the company’s focus on AI-assisted outreach for traditional industries.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Throxy is a London-based YC Spring 2025 company that runs fully managed, AI-assisted outbound for B2B sellers in traditional industries. Public materials describe it as an outbound growth partner / applied research lab, with a small distributed team across London and Cape Town and a performance-based, pay-per-meeting model; no separate CEO title is publicly confirmed.
Primary product
Fully managed outbound sales service for traditional-industry B2B companies
Founded
2023
Headquarters
London, United Kingdom
Team size
40-55
Work style
Flexible
Industry
Marketing Services
Sub-industry
B2B outbound sales / sales automation services
Offices
London, United Kingdom
Cape Town, South Africa
Business model
managed services
performance-based / outcome-based pricing
pay-per-meeting
human-in-the-loop AI service
done-for-you outbound operations
Funding
Stage
Seed
Total raised
$6.7M
Latest round
Seed VC III · Sep 2025
Latest amount
$6.2M
Sep 2025 · Base10 Partners
Aug 2025
Jun 2025
May 2024
Dec 2023 · Venrex
People & investors
Leadership
Co-Founder, Product & Operations
Co-Founder, Growth
Co-Founder, Engineering
Head of Engineering
Recruitment Lead
Founding Product Manager
Work & culture
Small, high-intensity builder/research culture with an applied-research-lab feel; public writing emphasizes execution, iteration, feedback loops, and human relationships over dashboards or generic automation.
Work style
Flexible
Compensation
Public job listings show Staff Engineer at £110K-£150K plus 0.10%-0.40% equity, SDR at £45K-£55K, and Summer Intern at £25K-£55K. The company also publicly posts remote/hybrid-friendly roles in some geographies.
Product & market
Pricing
Performance-based pay-per-meeting / outcome-based outbound service
Differentiators
- —Fully managed outbound rather than self-serve software
- —Charges for booked meetings instead of activity alone
- —Uses proprietary scraping and custom-built databases
- —Combines AI agents with human SDRs and cold calling
- —Targets hard-to-reach traditional industries
- —Qualifies leads before handoff to the customer calendar
- —Uses buyer-specific, hand-written messaging rather than templates
- —No dashboard / no tool-stack management for the customer
Technology
TypeScript
React
Elasticsearch
Zapier
LinkedIn
GitHub
Reply
Flywheel
Impact
Cal.com
Customers
Sybilion
Exactly AI
Imnoo
Fuse
Santillana
Pycad
Industry Labs
Competitors
11x
Instantly
Birdie
Coolsales
Unify
Venta
Clay
Apollo
ZoomInfo
Scale & contact
Estimated revenue
$1M-$2M estimated annual recurring revenue (public sources also cite $1.5M ARR in 2025)
Estimated monthly visits
11.4K
Traffic estimate as of Jul 2026
Latest news
VentureBeat · Sep 2025
Coverage of Throxy’s $6.2M seed round, its managed outbound service for traditional industries, and its reported $1.5M ARR from a very small team.
FinSMEs · Sep 2025
Announces the $6.2M seed round led by Base10 Partners with YC participation; reiterates the company’s traditional-industry outbound focus and founder names.
EU-Startups · Sep 2025
European coverage of the same funding round and growth narrative, including claims about ARR, team size, and expansion plans.
Jobs and careers at throxy
0 jobs at throxy
No open positions
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