The Trade Desk

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

The Trade Desk (NASDAQ: TTD) is an independent global advertising-technology company. Its cloud platform enables brands, agencies, and other advertising buyers to plan, purchase, optimize, and measure programmatic campaigns across the open internet, including display, video, connected TV, audio, native, and retail-media inventory.

Primary product

A self-service demand-side platform (DSP), including the Kokai AI-powered decisioning experience, for omnichannel programmatic advertising.

Founded

2009

Headquarters

Ventura, California, United States (42 N. Chestnut Street).

Team size

3,500–4,000 worldwide; 3,843 full-time employees as of December 31, 2025.

Work style

Flexible

Industry

Advertising technology / technology, information and internet

Sub-industry

Programmatic digital advertising; demand-side platforms and ad-tech infrastructure

Offices

Ventura

Bellevue

Bengaluru

Boston

Boulder

Chicago

Denver

Detroit

Dubai

Hong Kong

Business model

Platform fees calculated as a percentage of client advertising spend

Value-added services and data-related services

Self-service software for advertisers and agencies

Enterprise APIs and customized platform integrations

Funding

Stage

Public company; IPO in 2016

Total raised

$1.2B

Latest round

Post-IPO public equity · Sep 2016

Post-IPO equity / public financing

Jul 2021

Initial public offering

Sep 2016

Debt financing

Dec 2014

$45M

Series A

Jan 2012

People & investors

Leadership

Jeff Green

Chairman, Chief Executive Officer, and Founder

Kristi Argyilan

Chief Commercial Officer and Executive Vice President

Tahnil Davis

Chief Accounting Officer and Executive Vice President; interim CFO appointment reported January 2026

Sarah Gavin

Chief Marketing Officer and Executive Vice President

Jay Grant

Chief Legal Officer

Vivek Kundra

Chief Operating Officer

Ron Lamprecht

Chief Business Development Officer and Senior Vice President

Nate Olmstead

Chief Financial Officer

Founders

Dave Pickles

Co-founder; former Chief Technology Officer

Work & culture

Public filings describe values of vision, agility, grit, openness, generosity, and being full-hearted. The company emphasizes diverse and inclusive teams, learning and development, community connection, and building technology that supports the open internet and quality journalism. Current job postings indicate office-linked telecommuting rather than a uniformly remote model.

Work style

Flexible

Compensation

US postings show role- and location-specific base salary ranges, equity eligibility, and possible variable compensation or commissions. Examples found ranged from approximately $124,900–$228,900 for one senior engineering role and $189,592–$274,700 for another; these are not company-wide pay bands.

Benefits

Medical, dental, and vision insurance with premiums paid in full for employees and dependents (US job postings)

401(k) and company match

Short- and long-term disability coverage

Basic life insurance

Well-being benefits

Tuition reimbursement for eligible expenses

Parental leave

Paid sick time

Vacation entitlement

Approximately 13 paid holidays

Employee Stock Purchase Plan

Stock-based compensation eligibility

Product & market

Pricing

Custom enterprise pricing; revenue is primarily a platform fee/take rate based on client media spend, with additional data, inventory, and service costs. Public sources do not establish one universal minimum or fee schedule.

Differentiators

—Independent, buy-side platform rather than a publisher-owned ecosystem
—Omnichannel buying across display, video, CTV, audio, native, and retail media
—Kokai AI-powered optimization and decisioning
—Large integrations ecosystem spanning data, inventory, and publishers
—UID2 privacy-oriented identity approach
—Transparent/open-internet positioning and supply-chain visibility
—Enterprise APIs and highly scalable real-time bidding infrastructure

Technology

Kokai AI decisioning

Real-time bidding

Machine-learning predictive models

Cloud and distributed systems

Apache Kafka

Apache Flink

Apache Airflow

Aerospike

Microsoft SQL Server

PostgreSQL

Redis

Kubernetes

Java

C/C++

Python

Scala

REST and GraphQL APIs

Unified ID 2.0 (UID2)

Enterprise APIs

Customers

Advertising agencies and trading desks

Brands and marketers

McDonald’s Canada

IKEA Canada

Henkel / got2b

General Mills

Volkswagen

IKEA

Tripadvisor

Suzuki

Eurowings

Shokz

Competitors

Google Display & Video 360

Amazon DSP

Microsoft Advertising

Yahoo DSP

MediaMath

StackAdapt

PubMatic

Magnite

Xandr

Scale & contact

Estimated revenue

Approximately $2.8B–$3.0B annually; reported FY2025 revenue was $2.896B.

Signals & risks

Layoff

Dec 2025

AdExchanger reported workforce reductions affecting less than 1% of employees, following a major client-facing reorganization in December 2024; the company said it had also hired nearly 1,000 people during 2025.

Source

Acquisition

Feb 2025

The Trade Desk agreed to acquire Sincera, an advertising-data company; financial terms were not disclosed. The acquisition later supported the OpenSincera application.

Source

Other

Jan 2026

The 2025 10-K reported the appointment of Tahnil Davis as interim CFO, a leadership-transition signal.

Source

Latest news

The Trade Desk, Pacvue, and Skai Unlock Unified Activation and Measurement Across 250+ Commerce Media Partners

The Trade Desk Investor Relations · Apr 2026

Announced integrations intended to unify programmatic activation and measurement with commerce-media investments; availability was expected in Q3 2026.

The Trade Desk Reports Fourth Quarter and Fiscal Year 2025 Financial Results

The Trade Desk Investor Relations · Feb 2026

Reported FY2025 revenue of $2.896B versus $2.445B in 2024 and highlighted continued investment in Kokai, retail data, and supply-chain capabilities.

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

AdExchanger · Dec 2025

Reported cuts affecting less than 1% of staff amid continued organizational adjustment and competition from Amazon and Google.

The Trade Desk Announces OpenSincera

The Trade Desk Investor Relations · Jun 2025

Launched a free application and API exposing advertising-quality and supply-chain metrics based on Sincera data.

The Trade Desk Announces Agreement to Acquire Sincera

The Trade Desk Investor Relations · Jan 2025

Announced the acquisition of Sincera to expand objective advertising-supply-chain data and improve programmatic performance; terms were undisclosed.

About us / team Careers Demand-side platform Homepage Investor relations Leadership LinkedIn company page Office locations Press room X

SourcesThe Trade Desk corporate fact sheet The Trade Desk leadership 2025 Form 10-K FY2025 financial results Careers and benefits example Customer case studies

Jobs and careers at The Trade Desk

102 jobs at The Trade Desk

Senior Technical Sourcer, APAC (Contractor)

On-site

Recruiting

Shanghai; Singapore; Sydney; Shanghai; Singapore; Sydney

2d ago

On-site

Full-time