Other
Mar 2024Business Insider reported the company was struggling amid fundraising woes, staff turnover, and concerns about cash burn after its South Asian summit event.
SourceThe global community for the South Asia-curious
Company research
Public company, workplace, funding, and market signals
Overview
New York–based subscription media and community platform for South Asian and South Asia-curious readers. The Juggernaut publishes one reported story a weekday, runs on reader subscriptions rather than advertising, and positions itself as “smart journalism for the South Asian diaspora.” Public profiles vary slightly on founding year and funding totals, but the company’s own materials and LinkedIn point to 2018 and roughly $7.3M raised.
Primary product
Subscription-based digital publication and community for South Asian stories
Founded
2018
Headquarters
New York City, New York, United States
Team size
10-20
Industry
Online Audio and Video Media
Sub-industry
Subscription media / digital publishing
Offices
New York City, NY, United States (HQ)
49-51 Elizabeth Street, New York, NY 10013, United States
250 E Houston St #8g, New York, NY, United States
Toronto, Ontario, Canada
Business model
subscription
reader-funded
paywalled media
Funding
Stage
Seed
Total raised
$7.3M
Latest round
Seed VC - III · Feb 2023
Latest amount
$5M
People & investors
Investors
10X Capital
Adam Hansmann
Albert Ni
APL Ventures
Backstage Capital
Balaji Srinivasan
Bhaskar Ghosh
Eric Glyman
Gaingels
Goodwater Capital
Holly Liu
Jamie Seltzer
Kevin Lin
New Media Ventures
Nicky Goulimis
Old Town Media
Park Rangers Capital
Precursor Ventures
Saran Chari
Sheel Tyle
Singularity Capital
Unpopular Ventures
XRM Media
Y Combinator
Work & culture
Mission-driven, South Asian-focused editorial culture centered on depth, nuance, context, and fact-checking. The company emphasizes editorial independence from investors, a paywalled model to support writers and artists, and a “no surprises” approach with corrections and clarifications.
Compensation
Public job postings show roughly $100K-$125K salary plus 0.5% equity for a full-stack engineer role, and another posting showed $120K-$150K plus 1%-3% equity for a product/technology lead role.
Product & market
Pricing
Subscription / paywall; public marketing has shown monthly, annual, student, and lifetime plans, with a publicly advertised starting price around $8.25/month.
Differentiators
- —South Asian and diaspora-specific focus
- —Reported longform stories with nuance and context
- —Reader-funded, ad-light/paywalled model
- —Community orientation alongside editorial publishing
- —One new story on weekdays and a free Sunday newsletter
Technology
Next.js
React
Contentful
Stripe
PostgreSQL
Customers
South Asian diaspora readers
South Asia-curious readers
readers interested in South Asian politics
readers interested in South Asian culture
readers interested in South Asian business and technology
Competitors
The New York Times
The Information
The Athletic
Quartz
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
92.7K
Traffic estimate as of Jul 2026
Signals & risks
Other
Nov 2024A New York court later dismissed The Juggernaut’s defamation complaint against Business Insider and ordered the company to pay attorneys’ fees.
SourceLatest news
Forbes · Mar 2024
A defense of Snigdha Sur and pushback against the Business Insider coverage of The Juggernaut.
Business Insider · Mar 2024
Reported fundraising woes, staff turnover, cash pressure, and a costly South Asian summit; the piece became a major public risk signal for the company.
The Guardian · Jun 2023
Profile of Snigdha Sur and the publication’s niche South Asian storytelling strategy and audience thesis.
Axios · Oct 2020
Confirmed the seed round and listed angel investors including Kevin Lin, Adam Hansmann, Holly Liu, and others.
TechCrunch · Oct 2020
Announced a $2M seed round led by Precursor Ventures with participation from several other funds and angels.
Jobs and careers at The Juggernaut
0 jobs at The Juggernaut
No open positions
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