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The Hog

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The Hog

AI Demand Gen for Companies

thehog.ai
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

The Hog is a YC-backed, two-person AI startup building a real-time web intelligence layer for AI agents and GTM teams. Its core pitch is one API and command center for search, scrape, enrich, monitor, and deep-research workflows across people, companies, social, and the open web, with ranked, agent-ready outputs.

Primary product

Real-time web intelligence API and GTM command center for AI agents and growth teams.

Founded

2025

Headquarters

San Francisco, California, United States

Team size

1-10 employees

Work style

Flexible

Industry

Business/Productivity Software

Sub-industry

AI-native go-to-market intelligence / web intelligence API

Business model

usage-based API
self-serve SaaS
enterprise contracts
freemium trial

Funding

Stage

seed / early-stage VC

Total raised

$500K

Latest round

Early Stage VC · Mar 2026

Early Stage VC

Mar 2026

Seed

Sep 2025 · Y Combinator

$125K

People & investors

Leadership

Hudson Liao

CEO, Co-founder

Paulo Nascimento

CTO, Co-founder

Investors

J20 Ventures
Y Combinator

Work & culture

Lean YC startup, founder-led, fast-moving, product-centric, and oriented around human-in-the-loop GTM automation. Public hiring and launch materials suggest a remote-friendly, execution-heavy culture with strong emphasis on speed, market awareness, and customer-facing output.

Work style

Flexible

Compensation

Public YC job listing for Senior AI Engineer (Full-Stack) shows $40K-$85K, 6+ years of experience, and remote availability across Brazil (SP), Argentina (Buenos Aires), Chile, and Colombia.

Product & market

Pricing

Usage-based, pay-as-you-go API pricing with a free monthly allowance and enterprise custom pricing.

Differentiators

  • —One API covering search, scrape, enrich, monitor, and deep research
  • —Multi-provider waterfall logic with automatic fallback
  • —Agent-ready normalized and deduplicated outputs
  • —Social listening across Reddit, LinkedIn, X, forums, and review sites
  • —Ranked next actions / command-center workflow instead of passive dashboards
  • —Usage-based pricing with no seats or tiers
  • —Enterprise options for custom data, SSO/SAML, RBAC, SLAs, and dedicated support

Technology

REST API
async operation polling
API key authentication (X-Access-Key / X-Secret-Key)
multi-provider waterfall routing
normalized typed JSON responses
web search
scraping
people/company enrichment
social monitoring
deep research
MCP integration

Customers

AI agents
GTM teams
solo founders
lean B2B SaaS teams
sales teams
marketing teams
growth operators
startups seeking multi-channel acquisition

Competitors

Clay
Apollo
Exa
Tavily
ZoomInfo
Aviso
Landbase
Common Room
Brandwatch
GummySearch

Scale & contact

Estimated revenue

USD 40M-$50M

Estimated monthly visits

3K

Traffic estimate as of Nov 2025

support@thehog.ai1-928-684-5946

Latest news

TheHog.ai: Reinventing Go-To-Market Growth with AI Agents

TradeFlock · Jul 2026

External profile describing The Hog as an AI-powered go-to-market command center and discussing its positioning, customers, and early funding.

Introducing the The Hog API

The Hog blog · Jun 2026

Official announcement of the API for search, scrape, enrich, and monitor workflows, with normalized typed outputs and early-cohort availability.

We literally just released the Claude for GTM.

The Hog LinkedIn · Jun 2026

Company post announcing an MCP-style workflow for controlling The Hog in plain English and generating enriched ICP lists quickly.

Introducing Hog, the AI Head of Growth for customer acquisition

Y Combinator LinkedIn · Nov 2025

YC’s LinkedIn post frames The Hog as an AI head of growth for customer acquisition and highlights its command-center positioning.

The Hog: AI Native Go-To-Market Command Center

Y Combinator · Nov 2025

YC launch post describing The Hog as an AI-native go-to-market command center, with social listening, competitive monitoring, and ranked next actions for growth teams.

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