Acquisition
Jan 2016Acquired Softcup and ramped production to prevent the disc product from being discontinued.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
The Flex Company (Flex) is a Venice-based sustainable period-care brand that created the menstrual disc category and sells modern menstrual products and related wellness items through its own ecommerce site and major retail channels.
Primary product
Flex Disc
Founded
2015
Headquarters
Venice, California, United States
Team size
11-50
Work style
Flexible
Industry
Manufacturing
Sub-industry
Sustainable period care (menstrual discs, cups, and related personal-care products)
Offices
Venice, California (HQ)
Los Angeles, California
Business model
Direct-to-consumer ecommerce
Retail wholesale/distribution
Subscription replenishment
Funding
Stage
Series B
Total raised
$20M
Latest round
Renewed funding · Nov 2021
Latest amount
$12M
Nov 2021 · CircleUp
Oct 2018 · BOW Capital
Aug 2016 · Y Combinator
People & investors
Leadership
Founder & CEO
CFO & Cofounder
Chief Revenue Officer
SVP of Operations
Jacqueline Piscitello
General Counsel, VP of Regulatory Affairs
Mary Jo Rizvi
Senior Vice President of Sales
Work & culture
Mission-driven, body-positive, educational, and community-first. Flex emphasizes open discussion of periods and reproductive health, equitable hiring, customer support through 'Flexperts,' and a culture of authenticity and gratitude.
Work style
Flexible
Compensation
Public job postings show competitive salaries plus equity. Example ranges include $75k-$95k and $130k-$150k, along with medical, dental, and vision coverage, 401(k), paid parental leave, open PTO, and a $1,000 annual learning credit.
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid parental leave
Open PTO
Equity
$1,000 annual learning credit
FSA/HSA-eligible products
Product & market
Pricing
Direct-to-consumer product sales with recurring subscriptions, plus retail/wholesale distribution through major chains.
Differentiators
- —Created the menstrual disc category
- —Patented notch design for easier insertion/removal
- —12-hour wear/protection positioning
- —Mess-free period sex compatibility
- —Medical-grade silicone products
- —Made in the USA and Canada
- —Zero-waste / waste-reducing product positioning
- —Education and support via Flexperts and The Fornix
Technology
Shopify
Recharge
Klaviyo
JazzHR
Asana
1Password
Google Workspace
Google Sheets
Slack
Adobe Creative Cloud
QuickBooks
Criteo
TikTok
Impact
Microsoft Office
Figma
Nielsen
UPS
AMP
Well
Customers
DTC shoppers
Walmart
Target
CVS
Walgreens
Shoppers Drug Mart
Amazon
Competitors
DivaCup
Mooncup
LOLA
Rael
MonthlyCup
LELO
Cora
Scale & contact
Estimated revenue
$10M-$25M
Estimated monthly visits
318.5K
Traffic estimate as of Jul 2026
Signals & risks
Latest news
PR Newswire · Sep 2024
Flex said third-party lab testing found its discs and cups free from PFAS, lead, arsenic, cadmium, and mercury; the release framed the announcement around FDA scrutiny of toxic metals in tampons.
PR Newswire · Dec 2023
Flex acquired Allbodies to expand reproductive and sexual health education and deepen its women's-health ecosystem.
PR Newswire · Nov 2021
Flex announced $12M in renewed funding led by CircleUp and launched Flex Reusable Disc with a patented notch for easier insertion.
PR Newswire · Oct 2018
Flex acquired competitor Keela and raised $3.6M, bringing its total funding to $7.9M at the time.
Jobs and careers at The Flex Company
0 jobs at The Flex Company
No open positions
Check back later for new openings