Acquisition
May 2025Strava announced it acquired the core assets of The Breakaway, signaling the product’s integration into Strava’s ecosystem.
SourceThe personal coach and companion for cyclists.
Company research
Public company, workplace, funding, and market signals
Overview
The Breakaway is a cycling training app and AI-powered virtual coach that uses riders’ existing workout and biometric data to generate adaptive training plans, weekly targets, ride analysis, and accountability features. The company was founded in 2020 and was acquired by Strava in May 2025.
Primary product
AI-powered cycling training app / virtual coach
Founded
2020
Headquarters
Truckee, California, United States (privacy policy lists a Reno, Nevada corporate address)
Team size
1-10
Work style
Remote
Industry
Sports Tech / Fitness Software
Sub-industry
Cycling training app
Business model
subscription
mobile app
Funding
Stage
acquired
Total raised
$3M
Latest round
Seed · Feb 2022
Latest amount
$2.9M
People & investors
Leadership
CEO & Co-founder
Co-founder & Design Leader
Chief Technology Officer
Work & culture
Remote, execution-oriented team with a strong camaraderie/culture-of-building message and a customer-experience focus.
Work style
Remote
Visa sponsorship
Limited
Compensation
No public salary bands were found; the hiring page highlights healthcare and remote benefits, and the posted role specified US citizen/visa only.
Benefits
healthcare
remote benefits
Product & market
Pricing
Subscription with monthly/annual in-app membership options (freemium-style app download with paid memberships).
Differentiators
- —AI-powered adaptive training plans that adjust when rides are skipped or added
- —Weekly targets and workout guidance based on the user’s current data
- —Power Skills and benchmarking against what is possible for the individual
- —Team/group accountability and gamification
- —Integrations with major fitness platforms including Strava, Zwift, Peloton, Garmin, Wahoo, Hammerhead, and Oura
Technology
iOS
Android
Java
Node.js
Python
NestJS
Postgres
AWS
Azure
OpenAI
LangChain
Pinecone
RevenueCat
Superwall
StoreKit 2
HealthKit
RESTful APIs
Strava
Zwift
Peloton
Customers
performance-oriented cyclists
cyclists training indoors or outdoors
riders using connected fitness platforms
fitness enthusiasts
small teams/friends seeking accountability
Competitors
Rouvy
Tacx
JOIN
TrainerRoad
FulGaz
Scale & contact
Estimated revenue
≈$1.5M ARR (2024 est.)
Signals & risks
Other
Jan 2025The App Store listing says The Breakaway stopped accepting new subscribers after the Strava acquisition and plans to wind down in late 2026 while features are migrated into Strava.
SourceLatest news
Lifehacker · May 2025
Consumer-oriented explanation of the acquisition and its likely impact on training plans, subscriptions, and user experience.
Strava Press · May 2025
Official announcement that Strava acquired the core assets of The Breakaway; highlights the app’s personalized cycling training, ride analysis, and progress tracking.
TechCrunch · May 2025
Coverage of Strava’s acquisition strategy and The Breakaway’s AI-based cycling training plans, with discussion of pricing and integration questions.
The Verge · May 2025
Notes Strava’s acquisition of The Breakaway as part of a broader push into training plans and coaching features.
BikeRadar · May 2025
Explains how The Breakaway fits Strava’s cycling strategy and notes Breakaway users upload more activities when connected to Strava.
Jobs and careers at The Breakaway
0 jobs at The Breakaway
No open positions
Check back later for new openings