Disrupt Africa · May 2025
Reports an undisclosed Renew Capital investment to help Tendo expand operations and onboard more resellers.
Enabling Africans to sell online with zero capital
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Tendo (tendo.app) is a Ghana-based retail-tech/e-commerce platform that lets people start and run an online resale business without upfront inventory capital. The company connects suppliers with independent resellers who market products, add their own margin, and earn per sale.
Primary product
Mobile/web reseller marketplace and dropshipping platform for starting an online business with no upfront inventory
Founded
2020
Headquarters
Accra, Ghana
Team size
11-50 employees
Industry
Retail
Sub-industry
E-commerce / retail-tech marketplace
Business model
Marketplace / platform fees
B2B2C ecommerce enablement
Reseller / dropshipping enablement
Funding
Stage
Pre-seed / seed and grants
Total raised
$900K
Latest round
Grant · Sep 2024
Latest amount
$25K
Undisclosed funding from Renew Capital
May 2025 · Renew Capital
Sep 2024 · Inclusive Ventures Lab
Jun 2021 · Google for Startups
Sep 2020 · MEST AFRICA
People & investors
Leadership
Felix Manford
Co-Founder & CEO
Evans Darbo Boateng
Co-Founder & CPO
Work & culture
Public-facing content emphasizes entrepreneurship, accessible online selling, and helping resellers earn income with little or no upfront capital. No formal benefits page was surfaced in public sources.
Compensation
No public compensation bands or salary signals were surfaced in the sources reviewed.
Product & market
Pricing
Public evidence indicates a reseller marketplace with no upfront inventory cost; specific fee/take-rate pricing was not found.
Differentiators
- —No upfront inventory required
- —Resellers can share product images and earn margin on each sale
- —Focus on social-commerce-driven selling
- —Localized Africa expansion (Ghana and Nigeria)
Technology
LinkedIn
Google Sheets
Jira
Python
Power BI
Appium
Confluence
Matplotlib
SQL
Salesforce
HubSpot
Zendesk
Microsoft Excel
Docker
NumPy
Canva
Customers
Independent resellers
Small businesses / suppliers
Aspiring online entrepreneurs in Ghana and Nigeria
Competitors
Shopa
Other social commerce / reseller marketplaces
Traditional ecommerce marketplaces
Dropshipping platforms
Scale & contact
Estimated revenue
Approximately $1M-$5M annual revenue (Exa estimate: $3.4M; treat as third-party estimate, not company-reported)
Estimated monthly visits
3.6K
Traffic estimate as of Jun 2026
Latest news
Disrupt Africa · Nov 2024
Covers the Shopa acquisition and explains how Tendo plans to use Shopa’s distributor network and FMCG supply relationships to deepen its market reach.
TechCabal · Oct 2024
Announced Tendo’s acquisition of Shopa in a cash-and-stock deal; Shopa was to be rebranded as Tendo Retail and used to expand FMCG and supply-chain capabilities.
Disrupt Africa · Mar 2022
Covers the Nigeria launch and mentions backing from Google Black Founders’ Fund, LoftyInc Capital Management, Plug and Play Ventures, Y Combinator, and Catalyst Fund.
Business Wire · Jun 2021
This is a different company (US healthcare Tendo Systems), included only because search results surfaced it; it is not the same as tendo.app.
Jobs and careers at Tendo
3 jobs at Tendo
Senior Clinical Data Analyst (Healthcare Analytics)
Remote
Chicago, IL
4d ago
Remote
Full-time
Senior Program Manager, Insights Program Management
Remote
Remote, United States
2w ago
Remote
Full-time
Senior Director, Strategic Analytics
Remote
Remote, United States
1mo ago
Remote
Full-time