LinkedIn · Jul 2026
Grant Shaddick announced Media Layouts, a feature for adding b-roll, images, and motion graphics to recordings, with support in the Tella MCP workflow.
The screen recorder that edits videos for you.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Tella is an Amsterdam-based, remote-first SaaS company building an all-in-one screen recorder and AI-powered video editor for teams, creators, and knowledge workers. It focuses on fast, polished async video creation for demos, tutorials, product updates, support, and marketing. Public sources disagree on total funding: recent press quotes the founders at $3.5M total, while company databases cluster around roughly $2.6M; the latest announced round was a $2.1M seed in April 2025.
Primary product
All-in-one screen recorder and AI-powered video editor
Founded
2020
Headquarters
Amsterdam, Netherlands
Team size
1-10
Work style
Remote
Industry
Software Development
Sub-industry
Screen recording / video editing software
Offices
Amsterdam, Netherlands (HQ)
San Francisco, California, United States (contact/mailing address)
Europe (remote-first team base)
United States (remote presence)
Business model
subscription SaaS
per-creator pricing
enterprise custom pricing
free viewers / hosted sharing
Funding
Stage
Seed
Total raised
$2.6M
Latest round
Seed · Apr 2025
Latest amount
$2.1M
Apr 2025 · Gradient Ventures
Aug 2020 · Y Combinator
Aug 2020 · Liquid 2 Ventures; Operator Exchange
Aug 2020
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Founding Designer
Work & culture
Craft- and detail-oriented, with an emphasis on taste, small details, ownership, and solving customer problems rather than chasing hype. The company describes itself as a small remote team where people wear multiple hats.
Work style
Remote
Compensation
Public salary bands were not found. The strongest compensation signals are early-stage equity, ownership, and remote flexibility rather than disclosed cash ranges.
Benefits
stock options / equity for all employees
home office budget
flexible time off
remote-first work
small-team ownership
Product & market
Pricing
Per-creator subscription plans (Pro and Premium) with custom-priced Enterprise; viewers can be free, and a 7-day free trial is offered.
Differentiators
- —clip-based recording lets users rearrange and refine videos after recording
- —AI Auto Cut removes mistakes, filler words, and silences
- —Auto Zoom / Auto Layouts / Media Layouts add polish without timeline-heavy editing
- —native web, Chrome, macOS, and Windows support
- —hosted sharing with links, embeds, analytics, and 4K export
- —public API and MCP server for agentic/editing workflows
Technology
TypeScript
Rust
C
JavaScript
CSS
Shell
Docusaurus
Chrome extension
macOS app
Windows app
web app
public API
MCP server
Slack integration
Linear integration
Notion integration
S3 pre-signed uploads
Transifex
Customers
JCDecaux
Pleo
Hubstaff
ChartHop
Zapier
entrepreneurs
educators
marketers
support teams
Competitors
Loom
Descript
Screen Studio
Veed
Rally
Supercut
Camtasia
Promo.com
Biteable
Scale & contact
Estimated revenue
around $5M ARR (2024 estimate)
Estimated monthly visits
406.5K
Traffic estimate as of Jun 2026
Latest news
Tella Changelog · Jul 2026
Recent product updates include auto canvas sizing, a redesigned cut timeline, Windows and Chrome improvements, and broader media-layout controls.
Tech.eu · Apr 2025
Announced a $2.1M seed round led by Gradient Ventures, with Tella positioning its AI video editor as a faster, more polished alternative to traditional editing workflows.
Tech Funding News · Apr 2025
Founder interview article on the same financing round; it highlights Tella’s product strategy, customers, competition, and the company’s claim of roughly $3.5M total funding.
Tella Blog · Feb 2025
Founder story about the long effort to acquire Tella.com, including the purchase of the domain and a brief look at the company’s growth and revenue trajectory.
Jobs and careers at Tella
0 jobs at Tella
No open positions
Check back later for new openings