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Jul 2023Take App announced that Orderdulu users would migrate to Take App while Chatbiz shut down the Orderdulu service on Aug. 11, 2023. Public coverage describes this as an expansion into Indonesia rather than a Take App shutdown.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Take App is a Singapore-based WhatsApp commerce SaaS that helps merchants create online stores, take orders, collect payments, automate customer interactions, and run lightweight business operations. Its official site describes it as a small, multilingual team serving merchants worldwide, while its LinkedIn company page frames it as software for WhatsApp order management and small-business ERP.
Primary product
WhatsApp commerce storefront and order-management platform
Founded
2021
Headquarters
Singapore
Team size
1-10
Work style
Remote
Industry
Software Development
Sub-industry
WhatsApp commerce SaaS
Offices
Singapore
Korea
Indonesia
Business model
subscription SaaS
freemium
enterprise/custom pricing
Funding
People & investors
Leadership
Founder & CEO
Investors
Work & culture
Publicly described as a small, multilingual team spanning Singapore, Korea, and Indonesia. The company appears remote-first/distributed and focused on helping small businesses sell through WhatsApp.
Work style
Remote
Product & market
Pricing
Freemium subscription SaaS with a free Basic plan, a paid Business plan, and custom Enterprise pricing.
Differentiators
- —WhatsApp-native storefronts and ordering
- —Merchant-owned customer data without marketplace fees
- —Local payment support across many markets
- —Multilingual support and distributed regional team
- —Free Basic plan with clear upgrade path
- —Automation features for broadcasts, reminders, and chat workflows
- —Frequent product updates and feature shipping
Technology
WhatsApp
PostgreSQL
TypeScript
AMP
Stripe
Zapier
Shopify
Shipday
Lalamove
Customers
small businesses
restaurants
cafes
bakeries
grocery stores
beauty salons
home-based sellers
retailers
service businesses
nonprofits/NGOs
merchants in 180+ countries
Competitors
Expresso Delivery
StayApp
FoodPe
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
143.4K
Signals & risks
Latest news
Take App · May 2026
Company blog post covering 2026 product progress, including AI image generation, Instagram DM auto-replies, local payment methods, POS improvements, and clearer pricing/basic-plan changes.
Take App changelog · Apr 2026
Changelog entry showing expansion of WhatsApp Business App integration to South Africa and Nigeria and new AI/productivity features.
Take App · Apr 2026
Announces a nonprofit/NGO initiative with free Business plan access for eligible organizations and support for workflow design, notifications, and automation.
Take App changelog · Dec 2025
Highlights a major yearly-plan promotion and multiple product changes around payments, wholesale pricing, reporting, and product launches.
TechCrunch · Aug 2022
Reports Meta's investment, the YC seed round, and the company's origins as a pandemic-era nonprofit focused on WhatsApp ordering for small businesses.
Jobs and careers at Take App
0 jobs at Take App
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