LinkedIn · Jun 2026
Babar Khan discusses Tajir's direct-to-store model, the problems with wholesaler-heavy distribution, and why Tajir focuses on brands being in stock at retail stores.
The one-stop shop for mom-and-pop stores in Pakistan to buy inventory.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Tajir is a Lahore-based B2B retail marketplace for small businesses in Pakistan. It helps retailers order products through an app with 24/7 ordering, next-day delivery, and transparent pricing; it also positions itself as Pakistan’s largest online retail network for store distribution.
Primary product
Mobile/app-based B2B marketplace for retailers to order consumer goods and inventory for their stores.
Founded
2018
Headquarters
Lahore, Punjab, Pakistan
Team size
51-200
Industry
Technology, Information and Internet
Sub-industry
B2B retail marketplace / retail distribution platform
Business model
B2B marketplace
E-commerce
Retail distribution platform
Funding
Stage
Series A
Total raised
$19M
Latest round
Series A · Jun 2021
Latest amount
$17M
Jan 2022
Jun 2021 · Y Combinator Continuity Fund, Kleiner Perkins
Jun 2020 · Nama Ventures
People & investors
Leadership
Babar Khan
Cofounder / CEO
Ismail Khan
Co-Founder
Investors
Work & culture
Public-facing posts emphasize fast-paced work, learning, hands-on ownership, and building for Pakistan’s retail economy. Job and LinkedIn content suggest growth-oriented hiring and a product-focused environment.
Compensation
No public compensation ranges were found. Public signals are limited to active hiring and an employer rating visible in third-party summaries, but no salary bands were available.
Product & market
Pricing
Not publicly disclosed; likely marketplace/distribution margin-based.
Differentiators
- —24/7 retailer ordering
- —Next-day delivery
- —Transparent prices
- —Focus on Pakistan’s small retail ecosystem
- —Trusted by local and multinational brands
- —App-based ordering for store restocking
Technology
jetpack
adobe
microsoft
looker
postgres
Customers
Small retailers and store owners in Pakistan
Brands and suppliers in categories such as rice, beverages, and home & personal care
Competitors
Daraz
Bazaar
retail distribution / B2B commerce platforms in Pakistan
Scale & contact
Estimated revenue
~USD 1M-5M annually (Exa estimate: USD 3.8M)
Estimated monthly visits
1.9K
Traffic estimate as of Jun 2026
Latest news
LinkedIn · Jun 2026
Recent interview/post discussing Tajir as one of the few survivors from Pakistan's retail-distribution startup wave; says the company is profitable and cash-flow positive and explains its focus on unit economics.
LinkedIn · Jun 2026
Hiring post reinforcing the company's ongoing expansion, Lahore on-site roles, and job scope around procurement, inventory management, pricing, and demand forecasting.
LinkedIn · Jun 2026
Hiring post highlighting high-autonomy work, compliance/tax responsibilities, and rapid growth at the company.
LinkedIn · Mar 2026
Recent hiring post indicating continued growth and engineering hiring.
Jobs and careers at Tajir
4 jobs at Tajir
Finance Executive
On-site
Finance
Lahore; Lahore, Punjab, Pakistan
1w ago
On-site
Full-time
Accounts Officer
On-site
Finance
Lahore; Lahore, Punjab, Pakistan
1w ago
On-site
Full-time
Business Operations Associate
On-site
Business Operations
Lahore; Lahore, Punjab, Pakistan
1w ago
On-site
Full-time
Category Executive
On-site
Procurement
Lahore
5mo ago
On-site
Full-time