Taiv acquired Kingston-based startup Local Reach.
SourceTaiv uses AI to make businesses TVs more entertaining & valuable.
Public company, workplace, funding, and market signals
Taiv is a Winnipeg-based adtech/advertising services company that enhances live TV in bars, restaurants, and other venues with a small AI-enabled hardware device and software that replaces or augments commercials with targeted ads, digital signage, trivia, and venue-controlled content. The company monetizes by selling ads and sharing revenue with venues, turning business TVs into a revenue source.
Primary product
An AI-enabled smart TV box/platform for bars and restaurants that detects live-TV commercial breaks and swaps in targeted ads, signage, trivia, and venue content.
Founded
2018
Headquarters
Winnipeg, Manitoba, Canada
Team size
100-150
Work style
Hybrid
Industry
Advertising Services
Sub-industry
Adtech / venue TV advertising
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Offices
Business model
Stage
Series A+
Total raised
$30.6M
Latest round
Series A+ · Feb 2026
Latest amount
$13M
Leadership
Co-Founder, CEO
Co-Founder, CTO
Co-Founder, CRO
Mitch Conway
CCO
SVP National Ad Sales
Head of Partnerships
Investors
Taiv describes itself as work-hard, play-hard, fast-growing, and biased toward action, ownership, customer obsession, and professional growth.
Work style
Hybrid
Compensation
Public signals include stock options and strong benefits; some Y Combinator job listings show US remote roles at $150K-$300K, while one developer role showed $55K-$58K CAD. No comprehensive company-wide compensation policy was found.
Benefits
Pricing
Free to venues; revenue from ads sold on the platform, with revenue share back to venues.
Differentiators
Technology
Customers
Competitors
Taiv acquired Kingston-based startup Local Reach.
SourceTaiv raised a mixed debt/equity insider round at a valuation nearing $100M, signaling continued rapid scaling rather than distress.
SourceTaiv reported receiving $5M in federal funding to scale its AI-powered in-venue TV platform.
SourceMedia in Canada · Feb 2026
Media in Canada reported Taiv raised $14.4M CAD in Series A funding and operates in 4,200+ venues across 31 U.S. markets, with a broader Canadian launch planned for 2027.
Taiv Blog · Feb 2026
Taiv announced an oversubscribed $13M USD Series A+ led by IDC Ventures, with support from Emerging Ventures, Y Combinator, and Garage Capital; it also noted $5M in federal funding received on July 8, 2026.
BetaKit · Feb 2026
BetaKit reported Taiv closed a $13M USD insider round at a valuation near $100M, with participation from IDC Ventures, Emerging Ventures, Y Combinator, Garage Capital, Pioneer Fund, Trillick Ventures and others.
Mux · Oct 2025
Mux described how Taiv standardized its video infrastructure, enabling 6x device growth with zero maintenance overhead and freeing engineers to focus on AI algorithms.
BetaKit · Jun 2025
BetaKit detailed Taiv's $10.5M USD Series A, including $7.75M USD primary equity and $2.75M USD venture debt from RBCx, and described the product, business model, and investors.