Acquisition
Jun 2025Taiv acquired Kingston-based startup Local Reach.
SourceTaiv uses AI to make businesses TVs more entertaining & valuable.
Company research
Public company, workplace, funding, and market signals
Overview
Taiv is a Winnipeg-based adtech/advertising services company that enhances live TV in bars, restaurants, and other venues with a small AI-enabled hardware device and software that replaces or augments commercials with targeted ads, digital signage, trivia, and venue-controlled content. The company monetizes by selling ads and sharing revenue with venues, turning business TVs into a revenue source.
Primary product
An AI-enabled smart TV box/platform for bars and restaurants that detects live-TV commercial breaks and swaps in targeted ads, signage, trivia, and venue content.
Founded
2018
Headquarters
Winnipeg, Manitoba, Canada
Team size
100-150
Work style
Hybrid
Industry
Advertising Services
Sub-industry
Adtech / venue TV advertising
Offices
Winnipeg, Manitoba, Canada
United States
Business model
free-to-venue hardware/software with ad monetization
advertising sales and revenue share with venues
hardware-enabled SaaS / platform
retail media / in-venue media network
Funding
Stage
Series A+
Total raised
$30.6M
Latest round
Series A+ · Feb 2026
Latest amount
$13M
People & investors
Leadership
Co-Founder, CEO
Co-Founder, CTO
Co-Founder, CRO
Mitch Conway
CCO
SVP National Ad Sales
Head of Partnerships
Work & culture
Taiv describes itself as work-hard, play-hard, fast-growing, and biased toward action, ownership, customer obsession, and professional growth.
Work style
Hybrid
Compensation
Public signals include stock options and strong benefits; some Y Combinator job listings show US remote roles at $150K-$300K, while one developer role showed $55K-$58K CAD. No comprehensive company-wide compensation policy was found.
Benefits
employee stock options
100% employer-covered health benefits
flex-time
unlimited PTO
gym membership
free parking
catered lunches 3x per week
dog-friendly office
Product & market
Pricing
Free to venues; revenue from ads sold on the platform, with revenue share back to venues.
Differentiators
- —AI detects commercials in live TV and swaps content in near real time
- —hardware installs behind existing TVs/cable boxes with no upfront cost to venues
- —venue-controlled content and competitor-ad filtering
- —revenue share turns TVs into profit centers
- —closed-loop attribution via POS integration
- —tailored for bars/restaurants and live sports environments
Technology
computer vision
proprietary AI model
live video feed analysis
offline video classification
hardware device / TV box
streaming channels
digital signage
trivia platform
video API infrastructure (Mux)
POS data integration / closed-loop attribution
Customers
bars
restaurants
retail venues
sports bars
hospitality venues
brands/advertisers
Figure
BMW
Bacardi
Pepsi
major sports and consumer brands such as AbInBev, Coke, Pepsi, ESPN
Competitors
Vimeo
JW Player
Amagi
Kaltura
Harmonic
traditional cable/satellite ad channels
other in-venue digital signage / retail media networks
Scale & contact
Signals & risks
Latest news
Media in Canada · Feb 2026
Media in Canada reported Taiv raised $14.4M CAD in Series A funding and operates in 4,200+ venues across 31 U.S. markets, with a broader Canadian launch planned for 2027.
Taiv Blog · Feb 2026
Taiv announced an oversubscribed $13M USD Series A+ led by IDC Ventures, with support from Emerging Ventures, Y Combinator, and Garage Capital; it also noted $5M in federal funding received on July 8, 2026.
BetaKit · Feb 2026
BetaKit reported Taiv closed a $13M USD insider round at a valuation near $100M, with participation from IDC Ventures, Emerging Ventures, Y Combinator, Garage Capital, Pioneer Fund, Trillick Ventures and others.
Mux · Oct 2025
Mux described how Taiv standardized its video infrastructure, enabling 6x device growth with zero maintenance overhead and freeing engineers to focus on AI algorithms.
BetaKit · Jun 2025
BetaKit detailed Taiv's $10.5M USD Series A, including $7.75M USD primary equity and $2.75M USD venture debt from RBCx, and described the product, business model, and investors.
Jobs and careers at Taiv
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