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Synder

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Synder

Easy accounting for e-commerce

synder.com
HQ: San Francisco, CA, USA
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Synder is a San Francisco-based AI-powered accounting automation platform for ecommerce, retail, and SaaS teams, focused on multi-channel bookkeeping, reconciliation, and GAAP/ASC 606 revenue recognition. Public sources disagree on the founding year (official site says 2014; YC/CB Insights and some press sources place the company/product later), so this profile follows the official-site framing where applicable and flags the variance in sources.

Primary product

AI-powered accounting automation platform (Synder Sync and Synder RevRec)

Founded

2014

Headquarters

1390 Market Street, Suite 200, San Francisco, CA 94102, United States

Team size

50-100

Industry

Accounting software

Sub-industry

Accounting automation for ecommerce and SaaS

Offices

San Francisco, California, United States
Vilnius, Lithuania
Wrocław, Poland

Business model

subscription SaaS
B2B software
partner/channel program

Funding

Stage

Seed

Total raised

$2.2M

Latest round

Grant · Mar 2023

Latest amount

$25K

Startup Accelerator Grant

Mar 2023 · AICPA and CPA.com Startup Accelerator

$25K

Late Seed

Jun 2021 · TMT Investments

$2M

Seed VC

Jan 2019

People & investors

Leadership

Michael Astreiko

Founder / CEO

Alexey Sergeev

Chief Technology Officer

Eli (Ilya) Kisel

Co-Founder and Advisor

Founders

Ilya Kisel

Co-Founder

Investors

Association of International Certified Professional Accountants and CPA.com Startup Accelerator
Born Capital
Smart Partnership Capital
TMT Investments
Y Combinator

Work & culture

Mission-driven and customer-centric, with messaging centered on 'Machine accuracy. Human approach.' The company describes itself as a team of dreamers and doers, and its public footprint suggests a globally distributed, fast-moving organization.

Compensation

No public employee salary bands or comp tables found. Public materials mention partner-program perks such as biannual $1,000 Platinum bonuses and referral incentives, but employee compensation is not disclosed.

Benefits

dedicated customer support in every timezone
comprehensive onboarding assistance
educational resources and webinars
15-day free trial with no credit card required
white-label options for accounting firms
partner discounts and referral perks

Product & market

Pricing

Tiered subscription SaaS with a 15-day free trial; public plans include Basic, Essential, Pro, Pro Max, and Premium, plus partner discounts.

Differentiators

  • —30+ sales/payment/accounting integrations
  • —supports both per-transaction and summary sync modes
  • —GAAP-compliant revenue recognition and ASC 606 support
  • —multi-currency, tax, fee, refund, and payout handling
  • —inventory and COGS tracking
  • —white-label options for accounting firms
  • —AI Dashboards / register-based reporting
  • —broad ERP coverage including NetSuite and Sage Intacct

Technology

web-based SaaS
AI-powered accounting automation
register-based infrastructure
multi-channel bookkeeping sync
per-transaction sync
daily summary sync
GAAP/ASC 606 revenue recognition
multi-currency support
inventory and COGS tracking
bank reconciliation
Smart Rules engine
QuickBooks Online
QuickBooks Desktop
Xero
NetSuite
Sage Intacct
Shopify
Amazon
Stripe
PayPal

Customers

ecommerce businesses
retail brands
SaaS companies
accounting firms
bookkeepers
CFOs and controllers
Shopify/Amazon/Etsy/Walmart sellers
Aarke
Kittl
HMD
Stape
Decimal

Competitors

A2X
Webgility
Bookkeep
Blue Onion
Amaka
Dext
MyWorks Sync
Finaloop
Rillet
Stuut

Scale & contact

Estimated revenue

$1M-$10M

Estimated monthly visits

111.9K

help@synder.com+1-415-539-2507

Latest news

Synder reaches Platinum App Partner status in Intuit’s ecosystem

Synder blog · Oct 2025

Synder says it reached Platinum App Partner status in Intuit’s App Partner Program, highlighting tighter QuickBooks integration, reliability, and trust.

Synder launches AI Dashboards

Synder blog · May 2025

Synder launched AI Dashboards, a natural-language reporting feature for sales, taxes, fees, and revenue analysis across platforms.

Synder launches NetSuite integration

Synder blog · May 2025

Synder announced a NetSuite integration to automate sales sync, reconciliation, and reporting for multi-channel businesses.

Synder selected for 2023 AICPA and CPA.com Startup Accelerator

Synder blog · Mar 2023

Synder said it was chosen for the AICPA and CPA.com accelerator and received a $25,000 grant and ecosystem support.

Synder joins Y Combinator Summer Batch

Synder blog · Aug 2021

Synder announced it joined Y Combinator’s S21 batch and described itself as a YC-backed fintech startup.

About UsBlogCareersGitHub organizationHomepageIntegrationsLinkedIn companyLocationsPricingX/Twitter
SourcesSynder homepageAbout UsCareersLocationsPricingIntegrationsBlogLinkedIn company pageGitHub orgX/TwitterContact

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