Swayable

Swayable predicts consumer opinion and the impact of content

swayable.com

HQ: New York, NY, USA

11-50

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Swayable is a creative pre-market testing / persuasion intelligence platform that uses randomized controlled trials and real human responses to measure how ads, messages, packaging, pricing, and other creative will change opinions before launch. It is positioned for brands, agencies, foundations, and political campaigns.

Primary product

Persuasion Intelligence / creative testing platform

Founded

2017

Headquarters

New York, New York, United States

Team size

51-200

Industry

Business Intelligence Platforms

Sub-industry

Creative testing / marketing measurement / persuasion analytics

Offices

San Francisco, California, United States

30 Cooper Square, New York, NY 10003, United States

600 California St Fl 12, San Francisco, CA 94108, United States

Business model

SaaS

subscription

enterprise

services

Funding

Stage

Seed / early venture

Latest round

Venture Round · Sep 2019

Venture Round

Sep 2019

Seed

May 2019

People & investors

Leadership

James Slezak

CEO and Founder

Valerie Coffman

Co-founder

Kathy Gerlach

COO

Shane Mullane

VP of Sales

Anshuk Gandhi

VP of Product

Michael Baumer

VP of Data Science

Jared Rhine

Director of Engineering

Urooj Mughal

Strategic Partnerships Director, Political and Advocacy

Sofia Laurell

Board Director

Investors

Work & culture

Public-benefit, mission-driven company focused on effective truth telling, with emphasis on data science, creative testing, and work that impacts democracy and major consumer brands. The company states it is an equal opportunity employer and encourages women and underrepresented groups to apply.

Compensation

Public salary/compensation information was not found. Public listings emphasize open roles and a pricing page, but not pay ranges.

Product & market

Pricing

Tiered pricing plans (Basic, Pro, Enterprise) with subscription-based and custom/demo-led sales motion.

Differentiators

—Uses randomized controlled trials (RCTs) for creative/persuasion testing
—Provides answers in hours / about 24 hours
—Measures persuasion impact on custom audience segments
—Combines research-grade methodology with marketing workflows
—Public benefit corporation mission framing
—Works across political, advocacy, and consumer brand use cases

Technology

python

javascript

sql

numpy

scipy

scikit-learn

flask

graphql

mongodb

mongoose

react

vue.js

tailwind

celery

heroku

github

git

linux

html

css

Customers

Airbnb

Amazon

Scale & contact

Estimated revenue

USD 1M-5M

Estimated monthly visits

386

Traffic estimate as of May 2026

Latest news

We’re excited to welcome Urooj Mughal to the Swayable team!

LinkedIn · Apr 2026

Swayable announced Urooj Mughal joining as Strategic Partnerships Director, Political and Advocacy.

Swayable CEO Appointed to Advertising Research Foundation Board of Trustees

PR Newswire · Mar 2026

Announced James Slezak’s appointment to the ARF Board of Trustees and described Swayable’s patented RCT-based measurement platform and major customers.

We’re excited to welcome William Browne to the Swayable team! Will joins us as our new Chief Technology Officer.

LinkedIn · Feb 2026

Announced William Browne as CTO and outlined his background in applied ML, measurement systems, and engineering leadership.

What’s New at Swayable: AI Updates for 2026—And Beyond

Swayable Insights · Jan 2026

Describes the Insights Factory and Analysis Engine upgrades, including conversational analysis and AI-generated slideware for creative-testing results.

Proud of this great work by Swayable's technology, product and AI R&D teams

LinkedIn · Jan 2026

James Slezak highlighted technology, product, and AI R&D work led by William Browne, Anshuk Gandhi, and Michael Baumer.

Jobs and careers at Swayable

15 jobs at Swayable

Senior Software Engineer: AI

Remote

Engineering

New York City; New York, New York, United States; Remote; San Francisco, California, United States

2w ago

Remote

Full-time