TWICE · Jul 2026
TWICE covered the launch of SureBright Anywhere, a consumer-facing post-purchase warranty product that lets shoppers add coverage after checkout for eligible purchases from Amazon, Walmart, and other retailers.
Apple Care-like warranty program for every retailer
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
YC-backed insurtech that embeds extended warranties, shipping protection, and whole-system coverage into merchant checkout and post-purchase flows; merchants earn revenue share while SureBright handles risk, claims, support, and compliance.
Primary product
Embedded product protection / extended warranty platform
Founded
2021
Headquarters
New York, NY, United States
Team size
20-30 employees
Industry
Insurance
Sub-industry
Insurtech / embedded product protection
Offices
New York, NY, USA
Toronto, Ontario, Canada
Gurugram, Haryana, India
Business model
B2B SaaS/API platform
embedded insurance and warranty distribution
revenue-share merchant model
Funding
People & investors
Leadership
Co-founder & CEO
Co-founder & CTO
Chief Growth Officer
Vice President, Strategic Partnerships
Andy Carr
Director, Business Development
Vice President of Revenue Operations
Founders
Co-founder & COO
Work & culture
High-ownership, fast-moving, founder-exposure culture; public job posts emphasize shipping constantly, AI-native systems, merchant/customer obsession, and a strong execution-first mindset.
Compensation
Public YC job posts show INR salary bands roughly ₹0.5M-₹7M depending on role, plus equity on some roles (for example 0.2%-1.0%). Several roles are in-person in Gurgaon, and at least one posting says US citizenship/visa is not required.
Product & market
Pricing
Revenue share / commission on each policy sold; zero upfront cost and no merchant-side claims liability.
Differentiators
- —AI-powered product qualification and automated pricing
- —10-minute setup with no ongoing merchant operations
- —SureBright assumes financial risk, claims handling, customer support, and compliance
- —Supports extended warranty, accidental damage, shipping protection, and whole-system warranty products
- —Covers 60+ product categories
- —Merchant-branded UI and 24/7 support
- —Cross-channel support across ecommerce and some POS / post-purchase use cases
- —Trusted by 500+ brands
Technology
Shopify
WooCommerce
BigCommerce
Magento
JavaScript
TypeScript
Python
Postgres
AWS
Azure
Vector databases
LLMs
RAG
HubSpot
Google Analytics 4
Microsoft Clarity
Meta Pixel
LinkedIn Insight Tag
Figma
Adobe Suite
Customers
US and Canadian merchants
e-commerce brands
retailers
marketplaces
distributors
custom integrators
custom installers
consumers using SureBright Anywhere
Sennheiser
Zildjian
Magnum Bikes
World Wide Stereo
ProSource members
HTSA members
Competitors
Extend
Mulberry
Cover Genius
bolttech
Onsitego
OneAssist
CPS Warranty
Umbrella
Protect+ Post Purchase Suite
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
33.2K
Traffic estimate as of Jun 2026
Latest news
SureBright · May 2026
SureBright announced a Specifi integration that lets AV dealers add whole-system warranty coverage directly inside proposal workflows, making protection a standard line item.
TWICE · Apr 2026
TWICE reported SureBright and HTSA launched a whole-system warranty for custom integrators covering AV equipment, control systems, connected devices, and labor under one plan.
SureBright · Feb 2026
SureBright announced BlueConnect Partners joined its partner network, extending its merchant/partner ecosystem and reinforcing its pitch around turnkey, no-upfront-cost warranty programs.
SureBright · Jan 2026
SureBright said it won a TWICE Picks Award at CES 2026, highlighting recognition from TWICE, Residential Systems, and TechRadar Pro and positioning the award as validation of its product-protection platform.
Jobs and careers at SureBright
0 jobs at SureBright
No open positions
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