Superorder press · Jul 2025
Official company announcement about L&L Hawaiian Barbecue adopting Superorder’s AI platform across 230+ locations to unify feedback and reputation management.
AI customer reputation & performance management for restaurant chains.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Superorder (formerly Forward Kitchens) is a New York City–based restaurant technology company building AI agents for restaurant reputation management, guest feedback, delivery profitability, and financial operations.
Primary product
AI agents for restaurant reputation management and delivery profitability
Founded
2019
Headquarters
New York City, United States
Team size
10-20
Work style
Hybrid
Industry
Restaurants
Sub-industry
Restaurant technology / AI operations software
Offices
New York City, United States
San Francisco, California, United States
Business model
B2B SaaS
Enterprise software
Quote-based / custom subscription pricing
Funding
Stage
Series A
Total raised
$12.5M
Latest round
Series A · Sep 2023
Latest amount
$10M
Sep 2023 · Foundation Capital
Aug 2021
Jan 2019 · Y Combinator
People & investors
Leadership
Founder CEO
Co-founder & Chief Revenue Officer
Head of Strategy and Growth
Director of Restaurants
Head of Customer Success & Support
Angus Davis
Board Director & Lead Investor (Series A)
Work & culture
Fast-paced, high-impact, ship-often startup culture with an operator-first mindset and strong emphasis on customer feedback, automation, and execution speed.
Work style
Hybrid
Benefits
1:1 onboarding
Dedicated account manager
24-hour support SLA
Advanced security and compliance
Role-based access control
30-day money-back guarantee
Unlimited snacks
Cold brew
Coffee
Product & market
Pricing
Customized store-based pricing with enterprise quote-based plans and a 30-day money-back guarantee.
Differentiators
- —AI agents spanning surveys, reviews, delivery profitability, and scorecards
- —Automated financial reconciliation across third-party delivery platforms
- —Downtime monitoring and automatic store restart workflows
- —Personalized review responses at scale
- —Integrations with major delivery platforms and most POS systems
- —Enterprise focus on multi-location restaurant chains and franchisees
Technology
HubSpot
Square
LinkedIn
Zendesk
Kubernetes
React
Python
PHP
Webflow
Figma
AWS Lambda
AWS Step Functions
Customers
L&L Hawaiian BBQ
Turning Point Restaurants
Tasty Restaurant Group
Wow Bao
Marco's Pizza
KFC
Pizza Hut
Del Taco
Competitors
Toast
Olo
Ordermark
Lunchbox
Virtual Dining Concepts
CloudEats
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
28.4K
Traffic estimate as of Jun 2026
Latest news
Superorder press · Jun 2025
Official company announcement on Turning Point Restaurants using Superorder’s guest communication platform and reporting improved review volume and ratings.
FSR Magazine · Jun 2025
Trade publication coverage of the Turning Point partnership, including the stated uplift in Google reviews and review volume.
QSR Magazine · Aug 2024
Coverage of Wow Bao adopting Superorder for review management and AI-powered customer service workflows.
TechCrunch · Sep 2023
TechCrunch coverage of Superorder’s $10M Series A led by Foundation Capital, with participation from operators and angels.
Jobs and careers at Superorder
0 jobs at Superorder
No open positions
Check back later for new openings