Shutdown
YCDB labels StyleUp as dead, and the historical thestyleup.com domain now resolves to an unrelated site, indicating the original business is no longer operating under its original web presence.
SourceStyleUp brings effortless joy to getting dressed with daily,…
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
StyleUp was a Y Combinator W13 fashion-tech startup that emailed women daily, weather-aware outfit recommendations, learned from feedback, and linked to items to shop; public sources now conflict on current status, and the historical domain appears repurposed, so treat it as effectively dormant/defunct today.
Primary product
Daily personalized outfit recommendation email/service with weather-aware styling suggestions and shopping links.
Founded
2012
Headquarters
Burlingame, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Fashion tech / personalized outfit recommendations
Offices
Burlingame, United States
New York, New York, United States
Mountain View, California, United States
Business model
affiliate marketing
consumer email service
brand-discovery commerce
Funding
Stage
Seed
Total raised
$120K
Latest round
Seed · Mar 2013
Latest amount
$120K
Mar 2013 · Y Combinator
People & investors
Work & culture
Small, product-led startup centered on personalization, curation, and feedback-driven fashion discovery.
Product & market
Pricing
Free consumer email/product-discovery service monetized via affiliate links and shopping referrals.
Differentiators
- —Daily weather-aware outfit recommendations
- —Feedback loop that improves future recommendations
- —Shopping links attached to each outfit
- —Can generate looks for special events
- —Built for quick, email-first consumption
Technology
Cloudflare
PHP
Shopify
cPanel
Rackspace
Yahoo Web Analytics
Sonobi
PeerCDN
Google Analytics
jQuery
Customers
women interested in fashion
college students
stay-at-home moms
corporate professionals
Competitors
The Yes
ShopLook
PrimoLook
other personalized fashion recommendation services
Scale & contact
Estimated revenue
under $1M
Estimated monthly visits
10.2K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
The Huntington News · Apr 2013
Campus press coverage describing StyleUp's quiz-based personalization and daily outfit email as a style inspiration tool.
Business Insider · Mar 2013
Behind-the-scenes YC piece mentioning StyleUp's founders and their workflow during the batch.
San Francisco Business Times · Mar 2013
Demo Day coverage highlighting StyleUp's personalized daily outfit suggestions and Ryan Choi's role in building the system.
TechCrunch · Mar 2013
Launch coverage describing StyleUp as a daily personal fashion recommendation service for women, with weather-aware styling and affiliate shopping links.
Y Combinator · Mar 2013
YC launch write-up describing the signup flow, personalized recommendations, and the weather/location inputs used to generate outfits.
Jobs and careers at StyleUp
0 jobs at StyleUp
No open positions
Check back later for new openings