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Standard AI

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Standard AI

AI-powered checkout for retail.

standard.ai
HQ: San Francisco, CA, USA; Milan, Lombardy, Italy; Remote
51-200
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Standard AI is a San Francisco-based, fully remote retail AI company founded in 2017 (with origins in 2015) that sells VISION, a privacy-focused computer-vision platform using existing store cameras to measure shopper behavior, engagement, and in-store media performance.

Primary product

VISION / VISION Analytics platform

Founded

2017

Headquarters

San Francisco, California, United States

Team size

50-60

Work style

Remote

Industry

Software Development

Sub-industry

Computer Vision / Retail Analytics

Offices

San Francisco, California 94103, United States (HQ)
548 Market St #96346, San Francisco, California, United States
965 Mission Street, San Francisco, California, United States
965 Mission St Fl 7, San Francisco, California 94103, United States

Business model

enterprise SaaS
B2B AI analytics platform
computer vision software
custom enterprise deployments

Funding

Stage

Series C

Total raised

$233M

Latest round

Series C · Feb 2021

Latest amount

$150M

Series C

Feb 2021 · SoftBank Vision Fund 2

$150M

Venture Round

Apr 2020

$2.4M

Series B

Jul 2019

$35M

Series A

Nov 2018

$40M

Seed

Jul 2018

$5.5M

People & investors

Leadership

Angie Westbrock

Chief Executive Officer

David Woollard

Chief Technology Officer

Elizabeth Mashal

Director Software Engineering

Jeff Hsu

Senior Director, Strategy & Operations

Christopher Arnold

VP of Products

Alexandra Nelson

Director of Analytics

Lindsay Aulick Knepper

VP, Controller

Aniruddha M.

VP of Infrastructure

Founders

Jordan Fisher

Founder; former CEO; Chairman of the Board

Michael Suswal

Co-founder

Investors

CRV
EQT Ventures
SK Networks
SoftBank Vision Fund 2
TI Platform Management
Y Combinator

Work & culture

Remote-first and distributed, with an emphasis on accountability, authenticity, curiosity, collaboration, belonging, diversity, and work-life balance.

Work style

Remote

Compensation

Competitive country-wide pay bands aligned to the San Francisco home market, plus equity and benefits; no public visa-sponsorship policy was found.

Benefits

competitive country-wide pay bands
company equity / stock options
stock refresh program after 2 years
insurance options with potential 100% employer-paid medical, dental, and vision
parental leave
fertility and family-planning assistance
flexible time off
12 company holidays
2 floating holidays for US employees
employee resource groups
annual company-wide offsite
smaller team offsites

Product & market

Pricing

Custom enterprise pricing / demo-led sales

Differentiators

  • —uses existing retailer cameras
  • —privacy-first and no facial recognition
  • —edge deployment with minimal hardware changes
  • —creates a digital twin of the store
  • —measures verified impressions and real shopper behavior
  • —filters employees and pass-through traffic
  • —supports zone-level engagement and conversion measurement

Technology

Python
React
TypeScript
SQL
PyTorch
Playwright
Databricks
GitHub Actions
Docker
Kubernetes
Terraform
Google Cloud
Redis
Django
Grafana
Prometheus
Sentry
Linux
Segment
Jest

Customers

brick-and-mortar retailers
retail brands
CPG suppliers
grocery retailers
food, tobacco, and beer retailers
automotive retailers
travel retail groups
merchandising teams

Competitors

RetailNext
Trax
Wiser
SPINS
Grabango

Scale & contact

Estimated revenue

$20M-$30M

Estimated monthly visits

5.5K

Traffic estimate as of Jan 2026

info@standard.ai201-707-7782

Signals & risks

Acquisition
Feb 2023

Announced a definitive agreement to acquire Skip, a self-checkout provider, to combine self-checkout with autonomous checkout and add cloud POS capabilities.

Source
Other
Mar 2024

Public pivot away from autonomous checkout toward the VISION Analytics platform, alongside a leadership change elevating Angie Westbrock to CEO and David Woollard to CTO.

Source
Other
Jan 2026

Announced the acquisition of Pathr.ai to accelerate spatial intelligence adoption in retail; Pathr.ai founder George Shaw and team joined Standard AI.

Source
Acquisition
Nov 2021

Completed the acquisition of UK-based computer vision company ThirdEye Labs and added Sameer Qureshi as vice president of machine learning.

Source

Latest news

Standard AI Acquires Pathr.ai to Accelerate Spatial Intelligence Adoption in Retail

Business Wire · Jan 2026

Announced the acquisition of Pathr.ai; Pathr.ai founder George Shaw and team joined Standard AI, expanding its spatial intelligence capabilities.

Can Physical Stores Read Bodies Like Clicks? Standard AI Has A Vision

Forbes · Jul 2025

Profiled Standard AI’s VISION platform and CEO Angie Westbrock, framing the company’s retail computer-vision approach as a new layer for physical-store measurement.

Standard AI Delivers New Shopper Insights for In-Store Marketing

Business Wire · Oct 2024

Introduced the Visual Engagement Score for VISION Analytics and cited a 12-week pilot with a major Midwest retailer.

Standard AI Debuts Vision Analytics Platform to Unlock Unprecedented Insights for Retail

Business Wire · Mar 2024

Announced the pivot from autonomous checkout to VISION Analytics and promoted Angie Westbrock to CEO and David Woollard to CTO.

Standard AI to Acquire Skip

Business Wire · Feb 2023

Announced a deal to acquire Skip to combine self-checkout with autonomous checkout and add cloud POS capabilities.

AboutBlogCareersContact UsGitHubHomepageIntegrationLinkedIn company pagePilot requestPress
SourcesOfficial homepageAboutCareersBlogPressContact UsGitHub orgLinkedIn company pageBusinessWire: VISION platform launchBusinessWire: new shopper insightsBusinessWire: Skip acquisitionBusinessWire: Pathr.ai acquisitionBusinessWire: ThirdEye Labs acquisitionForbes articleY Combinator company page

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