SQUIRE · Jan 2026
SQUIRE described new AI-driven product directions including Engage, Operator, and Reporting Assistant.
Platform to grow your barbershop and maximize profitability.
Public company, workplace, funding, and market signals
SQUIRE is a barbershop-focused business management and payments platform. It helps barbers, shop owners, and men’s salons handle scheduling, bookings, payments, payouts, CRM, and analytics while keeping the shop’s brand front-and-center.
Primary product
Barbershop business management software (booking, POS, payments, payouts, CRM, and analytics)
Founded
2015
Headquarters
New York, New York, United States (216 Bowery, 3rd Fl)
Team size
201-500
Work style
Flexible
Industry
Software Development
Sub-industry
Vertical SaaS / barbershop business management software
Offices
6 jobs at Squire Technologies
Business model
Stage
late-stage venture (Series D; plus 2024 debt financing)
Total raised
$197M
Latest round
Debt - III · Nov 2024
Latest amount
$35M
Leadership
Co-Founder & CEO
Co-Founder & President
Chief Product & Technology Officer
Dymphna Cordova
Chief People Officer
Megan Cleveland Paige
Head of Engineering
Aram Muradyan
Head of Product
Investors
Mission-driven and community-oriented, with a strong barber-first identity. Public hiring and social posts emphasize a remote-first/flexible environment, ownership, fast-moving teams, and a ‘best place to work’ culture.
Work style
Flexible
Compensation
Public postings show some strong compensation signals: e.g. a Director, Data Engineering role listed at $200k-$230k base plus 15% bonus, while sales roles advertise uncapped commission. Some roles are contractor/hybrid/onsite by location, but broad company-wide compensation and sponsorship policy are not publicly documented.
Benefits
Pricing
Subscription pricing, with public pricing signals including a $50/month full-shop plan and free/paid feature bundles in product plans.
Differentiators
Technology
Customers
Competitors
Estimated revenue
approximately $100M-$125M estimated ARR (GetLatka estimated $102.5M ARR as of Dec 2024)
Estimated monthly visits
1.8M
Traffic estimate as of Feb 2026
SQUIRE · Jan 2026
SQUIRE described new AI-driven product directions including Engage, Operator, and Reporting Assistant.
SQUIRE · Aug 2025
SQUIRE introduced an AI layer powering new and existing tools, including Smart Rebooking and planned automation features.
SQUIRE · Jun 2025
Songe LaRon and Dave Salvant were named New York region winners and advanced to the national EY Entrepreneur Of The Year competition.
Southern Equity / Forbes recap · Mar 2025
SQUIRE was highlighted for product innovation and growth in a 2025 Forbes Fintech 50 recap.
SQUIRE · Mar 2024
SQUIRE announced a lower public price point of $50/month for a full shop, with unlimited barbers and included booking/payments features.