Shyft · Jul 2026
Third-party comparison frames Soco as AI-powered visual search integrated into existing e-commerce ecosystems, aimed at e-commerce businesses and retailers.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Soco is a founder-led visual AI shopping / agentic commerce startup operated by Watu, Inc. It focuses on chat-based fashion discovery, outfit building, and AI styling notes for apparel shopping.
Primary product
Visual AI shopping and outfit-building for fashion/apparel discovery
Founded
2021
Headquarters
New York, New York, United States
Team size
1-10
Industry
Software Development
Sub-industry
Visual AI shopping / agentic commerce
Business model
subscription
Funding
Stage
Seed
Total raised
$125K
Latest round
Seed · Jul 2021
Latest amount
$125K
Jul 2021 · Y Combinator
People & investors
Leadership
Founder & CEO
Work & culture
Benefits
increased conversion rates
reduced cart abandonment
higher average order value
discovery of complementary items
Product & market
Pricing
Subscription starting at $29/month (third-party estimate)
Differentiators
- —chat-based product discovery
- —visual AI shopping
- —build-your-outfit experience
- —price-change watching
- —LLM-generated outfit combinations
- —integrates with existing e-commerce platforms
Technology
LLMs
visual search
real-time inventory tracking
Shopify
Magento
WooCommerce
Salesforce
BigCommerce
Google Analytics
Mailchimp
Facebook
Instagram
Customers
e-commerce businesses
retailers
marketing teams
Competitors
Looklive
Syte
ViSenze
Latest news
aVenture · Jun 2026
Company profile summarizes Soco as visual AI shopping, places it in New York, and attributes $125k raised in a January 2021 seed round.
LinkedIn · Apr 2026
Omar Thanawalla announced a new version of Soco at SocoSearch.com, shifting toward a more visual, interactive build-your-outfit experience and describing the use of LLMs for fashion heuristics.
Jobs and careers at Soco
0 jobs at Soco
No open positions
Check back later for new openings