Shyft · Jul 2026
Third-party comparison frames Soco as AI-powered visual search integrated into existing e-commerce ecosystems, aimed at e-commerce businesses and retailers.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Soco is a founder-led visual AI shopping / agentic commerce startup operated by Watu, Inc. It focuses on chat-based fashion discovery, outfit building, and AI styling notes for apparel shopping.
Primary product
Visual AI shopping and outfit-building for fashion/apparel discovery
Founded
2021
Headquarters
New York, New York, United States
Team size
1-10
Industry
Software Development
Sub-industry
Visual AI shopping / agentic commerce
Business model
subscription
Open Positions
0 jobs at Soco
No open positions
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