Building world's largest men fashion brand powered by technology
Company research
Public company, workplace, funding, and market signals
Overview
SockSoho is a premium designer sock brand and DTC fashion-tech company selling men’s and women’s socks online; public materials emphasize comfort, style, experimentation, and data-driven commerce, with a San Francisco HQ and distributed operations in India.
Primary product
Premium designer socks (no-show, athletic, ankle, and gift-box collections)
Founded
2020
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Retail Apparel and Fashion
Sub-industry
Premium socks / fashion-tech e-commerce
Offices
San Francisco, California, United States
India (distributed operations)
Business model
direct-to-consumer e-commerce
social/WhatsApp commerce
corporate gifting
Funding
Stage
Seed
Total raised
$3.2M
Latest round
Seed · Jun 2021
Latest amount
$3.1M
People & investors
Work & culture
Customer-obsessed, comfort-oriented, experimental, and data-driven; the brand repeatedly emphasizes innovation, rigorous testing, and self-expression.
Compensation
A public hiring post said compensation was industry standards plus performance-based incentives for a work-from-office role in Chandigarh/Zirakpur; no current public comp bands were found.
Product & market
Pricing
Per-item DTC retail pricing with bundles/gift boxes; free shipping and COD in India; corporate gifting appears quote-based.
Differentiators
- —Scottish Lisle Cotton and premium combed cotton materials
- —WhatsApp-led customer acquisition, testing, and service
- —Data-driven product experimentation and A/B testing
- —Premium comfort/fit focus, including no-show and athletic styles
- —Brand positioning around self-expression for men
- —Free shipping and COD in India
Technology
Shopify
Shopify Chat
Facebook Pixel
Vite
Priority Hints
GoDaddy
DHL
Canva
Instagram
Impact
Facebook
Emotion
Customers
Direct consumers buying premium socks and gift boxes
Women buying socks as gifts
Corporate gifting clients
Men seeking premium fashion accessories
Competitors
Bombas
Stance
Socksmith
Sock Fancy
Many Mornings
John's Crazy Socks
Soxytoes
The Sock Street
Balenzia
Bonjour
Scale & contact
Estimated revenue
Around $1M annual revenue (public estimates vary).
Estimated monthly visits
20.6K
Traffic estimate as of Jul 2026
Jobs and careers at SockSoho
0 jobs at SockSoho
No open positions
Check back later for new openings