SnapCalorie Blog · Apr 2026
Company-published explainer about the competitor Cal AI's App Store removal and what users should know next.
Single photo nutrition tracking.
Company research
Public company, workplace, funding, and market signals
Overview
PerceptionLabs, Inc., doing business as SnapCalorie, is a small AI nutrition-tracking company founded in 2021 that lets users photograph meals or use voice notes to auto-log calories, macros, and micronutrients. Its core differentiation is computer vision plus device depth-sensor-based portion estimation, supported by human review and peer-reviewed Nutrition5k research.
Primary product
AI calorie tracking app with photo logging, voice notes, and portion estimation
Founded
2021
Headquarters
Great Falls, Virginia, United States
Team size
1-10 employees
Industry
Wellness and Fitness Services
Sub-industry
AI nutrition tracking / computer vision calorie logging
Offices
Great Falls, Virginia, United States
New York City, New York, United States
Business model
freemium consumer app
in-app subscription / premium tier
developer API
Funding
Stage
seed
Total raised
$2.1M
Latest round
Seed · Jun 2023
Latest amount
$2M
People & investors
Work & culture
Small, research-driven, product-iterating team of ex-Google AI and aerospace backgrounds; public materials emphasize accuracy, speed, simplicity, privacy, and rapid feature updates. No public employee-benefit package was found.
Compensation
No public employee salary bands or hiring compensation policy was found in sourced materials. Public materials mainly discuss the product's freemium pricing and app-store in-app purchases rather than employee compensation.
Product & market
Pricing
Freemium consumer subscription with a free tier and premium in-app purchases; API pricing is documented separately.
Differentiators
- —single-photo meal logging
- —phone depth-sensor / LiDAR portion estimation
- —human reviewer quality layer
- —peer-reviewed Nutrition5k training data
- —voice-note logging
- —free core tier
- —USDA-backed nutrition data
- —ChatGPT meal suggestions
Technology
computer vision
depth sensors / LiDAR
React Native
Apple HealthKit
Google Fit
Fitbit integrations
USDA nutritional database
ChatGPT-powered chatbot
Roboflow
VisionCamera frame processor plugin
REST API
Stripe billing
iOS
Android
Customers
individual consumers tracking calories and macros
weight-loss users
fitness and meal-planning users
iOS and Android mobile users
Competitors
MyFitnessPal
Lose It!
Cal AI
Foodvisor
Cronometer
HealthifyMe
Scale & contact
Estimated revenue
about $1M-$2M
Estimated monthly visits
184.8K
Traffic estimate as of May 2026
Latest news
SnapCalorie Blog · Apr 2026
Another SnapCalorie-published explainer focused on Cal AI's App Store status and iPhone-user guidance.
SnapCalorie Blog · Dec 2025
Announces a major photo-first home-screen redesign, a continuous meal-photo timeline, and staged reintroduction of features like exercise logging and water tracking.
TechCrunch · Jun 2023
Covers SnapCalorie's $2 million seed round, earlier $125,000 pre-seed, founders Wade Norris and Scott Baron, and the product's depth-sensor and human-review differentiation.
citybiz · Jun 2023
Reports the June 2023 seed round, identifies the founders, and describes the company as a Great Falls, Virginia startup using AI to estimate calories from a single photo.
Jobs and careers at SnapCalorie
0 jobs at SnapCalorie
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