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Snackpass

Snackpass logo

Snackpass

Order ahead at restaurants and get rewards with friends.

snackpass.co
HQ: San Francisco, CA, USA
11-50
Consumer

Company research

Public company, workplace, funding, and market signals

Overview

Snackpass is a Yale-born restaurant technology company that evolved from a social mobile ordering app into an AI marketing and POS platform for quick-serve restaurants, with kiosk, ordering, loyalty, CRM, and marketing tools.

Primary product

AI marketing and POS platform for restaurants

Founded

2017

Headquarters

San Francisco, California, United States

Team size

30-40

Work style

Flexible

Industry

Software Development

Sub-industry

Restaurant technology / POS software

Offices

San Francisco, CA
New York City, NY
Remote, USA

Business model

B2B SaaS
Hardware + software
Commission / take-rate on orders

Funding

Stage

Series B

Total raised

$95.9M

Latest round

Series B · Jun 2021

Latest amount

$70M

People & investors

Leadership

Kevin Tan

Founder & CEO

Jamie Marshall

Founder & COO

Guy Rom

VP Engineering

Taylor Harris

Head of Sales Systems & Revenue Operations

Eli Hoch

Director of Hardware

Founders

Jonathan Cameron

Founder, Executive Operations

Investors

AirAngels
Andreessen Horowitz
Bastian Lehmann
Craft Ventures
David Grutman
Draymond Green
First Round Capital
Gaingels
General Catalyst
HartBeat Ventures
Inspired Capital
Jonas Brothers
Kevin Hart
Larry Fitzgerald
Michael Ovitz
Nas
Pags Group
Pioneer Fund
Shrug Capital
Steve Aoki
Turner Novak
Uber alumni syndicate
William Barnes
Y Combinator

Work & culture

Snackpass describes its culture as hungry and humble: ambitious, direct, and willing to do unscalable work to help customers. The team emphasizes beginner mindset, clear thinking, feedback, and strong customer service.

Work style

Flexible

Compensation

No official salary bands were found publicly. Third-party estimates on LinkedIn suggest roles such as shift leaders around $34k, specialists around $78.6k, and staff software engineers around $230k.

Benefits

Health insurance
Dental insurance
Vision insurance
12 weeks paid parental leave
Flexible PTO
13 holidays
Home office stipend
Equipment stipend
Professional development stipend
Employee referral bonus

Product & market

Pricing

Custom demo-based pricing; commissions reportedly start at 7% on some orders, while delivery can be commission-free.

Differentiators

  • —Social gifting, rewards, and friend activity feed
  • —All-in-one POS, ordering, loyalty, and marketing suite
  • —Self-serve kiosks, handheld/register, and kitchen-display stack
  • —Boba-specific workflows and hardware integrations
  • —Creator network for TikTok and Instagram marketing
  • —Commission-free delivery option
  • —Centralized multi-location dashboards
  • —Offline mode for POS/KDS

Technology

Vercel
Okta
TensorFlow
PyTorch
Python
TypeScript
MongoDB
JavaScript
React
React Native
GraphQL
Datadog
Sentry
Segment
Mixpanel
Docker
Terraform
MySQL
Redis
Intercom

Customers

Quick-serve restaurants
Boba shops
Multi-location restaurant brands
Presotea
Xing Fu Tang
TP Tea
YiFang Berkeley
Johnny Rockets
Alley Kitchens
T-Swirl Crêpe
Sharetea
Somi Somi
Pokeworks
Riceful
Ole Ole Burrito Express

Competitors

Allset
Level Up
Ritual
Uber Eats
Grubhub
Fantuan
MinkasuPay
Gopuff

Scale & contact

Estimated revenue

$10M-$20M

Estimated monthly visits

425.2K

Traffic estimate as of Jun 2026

team@snackpass.co

Signals & risks

Acquisition
Nov 2021

Snackpass acquired Sleek for an undisclosed amount.

Source

Latest news

From Bytes to Bites, A Conversation with Snackpass Co-founder and CEO Kevin Tan

LinkedIn / AHN Media Group · Jun 2024

Interview with Kevin Tan covering Snackpass's origin at Yale, the move from campus app to broader restaurant OS, and growth/customer-acquisition strategy.

Snackpass Chooses Stord Software to Scale Operations Amid Immense Growth

PRNewswire · Jul 2023

Snackpass announced a partnership with Stord to improve order orchestration and warehouse operations as it scaled hardware fulfillment.

Snackpass acquires Sleek 🎉🎉

LinkedIn · Nov 2021

Sleek announced it was being acquired by Snackpass, adding line-free ordering technology and expanding Snackpass's product set.

Snackpass gobbles up $70M at a $400M+ valuation as its social food ordering platform crosses 500K users

TechCrunch · Jun 2021

TechCrunch covered Snackpass's $70M Series B led by Craft Ventures and its expansion beyond college campuses.

Snackpass snags $21M to let you earn friends free takeout

TechCrunch · Dec 2019

TechCrunch covered Snackpass's $21M Series A led by Andreessen Horowitz and its social ordering / gifting product.

CareersCustomer storiesGitHubLegalLinkedIn companyOur storySpecial Sauce culture pageSupportWebsiteX / Twitter
SourcesOfficial homepageOur StoryCareersFAQHelp CenterLegal termsCustomer storiesBoba POS pageGitHubLinkedIn company pageTechCrunch Series BTechCrunch Series APRNewswire Stord partnershipLinkedIn interview with Kevin TanSemrush traffic estimateGetLatka revenue estimate

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