PR Newswire · Aug 2025
SmartPath said it made the Inc. 5000 for the third straight year and highlighted continued growth in financial education.
Financial wellness for the middle class
Public company, workplace, funding, and market signals
SmartPath is an Atlanta-based financial education and coaching company that sells unbiased, fiduciary-first financial wellness programs for employers, banks/credit unions, fintech companies, retirement plan advisors, and brokers. Its core offering combines live/on-demand personal finance education, one-on-one coaching, and AI-driven personalization, and it does not sell financial products.
Primary product
Financial education and coaching platform for workplace financial wellness
Founded
2010
Headquarters
Atlanta, Georgia, United States
Team size
11-50
Work style
Flexible
Industry
Financial Services
Sub-industry
Financial education / workplace financial wellness
Offices
0 jobs at SmartPath
Check back later for new openings
Business model
Stage
venture-backed
Total raised
$4.4M
Latest round
Venture Round · Oct 2020
Latest amount
$1.6M
Leadership
CEO and Co-Founder
CPO and Co-Founder
VP of Technology
VP of Finance and Operations
Investors
Mission-driven and values-led, with stated core values of Authenticity, Simplicity, Purpose, Autonomy, Adaptability, Tenacity, and Mastery; emphasizes a caring, remote-friendly, flexible culture.
Work style
Flexible
Compensation
Public career signals emphasize competitive compensation and monthly wellness dollars; no public visa-sponsorship policy was found. Third-party salary estimates surfaced for some roles, but SmartPath does not publish a formal compensation band.
Benefits
Pricing
Custom enterprise pricing with pilot programs for organizations over 5,000 participants; annual or discounted multi-year contracts; pricing can be paid with plan assets, wellness dollars, or department budgets.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$25M (third-party estimate)
Estimated monthly visits
5.8K
PR Newswire · Aug 2025
SmartPath said it made the Inc. 5000 for the third straight year and highlighted continued growth in financial education.
PR Newswire · Aug 2024
SmartPath announced repeat Inc. 5000 recognition and cited 187% three-year revenue growth.
PR Newswire · Jun 2024
SmartPath was recognized for company culture on Inc.'s Best Workplaces list.
SmartPath · Feb 2024
SmartPath said it ranked on the Inc. 5000 Regionals: Southeast list and cited 130% two-year revenue growth.
SmartPath · Aug 2023
SmartPath announced its first Inc. 5000 ranking and described the recognition as evidence of rapid growth.