Acquisition
Mar 2023Simple Habit, the predecessor business, was sold to Ingenio and rebranded as Sleep Reset.
SourceSleep Reset is a clinically proven CBT-i program for better sleep
Company research
Public company, workplace, funding, and market signals
Overview
Sleep Reset is a San Francisco-based virtual digital sleep clinic focused on insomnia and obstructive sleep apnea, combining CBT-I, clinician/coach support, at-home sleep testing, and insurance/employer distribution. Public evidence points to a 2023 company founding/rebrand from Simple Habit; I found public Instagram, Facebook, LinkedIn, and YouTube pages, but no official GitHub or X account surfaced.
Primary product
Virtual digital sleep clinic and CBT-I program for insomnia and sleep apnea
Founded
2023
Headquarters
San Francisco, California, United States
Team size
11-50 employees
Industry
Hospitals and Health Care
Sub-industry
Digital sleep clinic / telehealth
Offices
San Francisco, California, United States (headquarters)
Distributed workforce across the United States and South Korea
Business model
Direct-to-consumer subscription
Insurance-covered telehealth clinical care
Employer benefits / PEPM
Per-visit clinician billing
Funding
Stage
Series A-backed private company
Total raised
$12.6M
Latest round
Series A · Nov 2018
Latest amount
$10M
People & investors
Work & culture
Mission-driven, clinician-led, science-backed, and highly personalized; emphasizes real human coaching, evidence-based care, accessibility, and flexible remote clinician support.
Compensation
Public job postings show remote contractor clinician roles (MD/DO/NP/therapists) paid roughly $50-$200 per hour depending on credentials; no broader salaried comp bands were public.
Product & market
Pricing
Consumer trial + subscription, with clinician visits billed separately and employer PEPM pricing for B2B programs.
Differentiators
- —CBT-I-based digital sleep clinic with human coaches
- —Treats insomnia and sleep apnea end-to-end
- —At-home sleep testing plus clinical escalation pathways
- —Insurance acceptance and HSA/FSA eligibility
- —Immediate access with no waitlists or in-person visits
- —Medication-free option without pills or melatonin
- —Adaptive week-by-week coaching and personalized plans
Technology
Mobile app (iOS/Android)
Webflow
Contentful
Braze
Klaviyo
Zendesk
Google Analytics
Impact
Hootsuite
Apple Health
Customers
People with insomnia
People with obstructive sleep apnea
Employers
Health plans
Healthcare providers
Clinicians
Competitors
Sleepio
Somryst
Sleepstation
BigHealth
In-person sleep clinics
Scale & contact
Estimated revenue
≈$2.1M estimated ARR (third-party estimate; other directories cite ~$1.5M)
Estimated monthly visits
70.2K
Traffic estimate as of Nov 2025
Signals & risks
Acquisition
Apr 2026Sleep Reset acquired Chorus Sleep to add AI coaching and personalized sleep-health platform capabilities.
SourceLatest news
AgeTech Collaborative · Apr 2026
Feature on Sleep Reset's aging/sleep-health positioning, including comments from CEO Shimin Ooi about B2B growth and employer/health-plan relevance.
Sleep Reset · Apr 2026
Official announcement that Sleep Reset acquired Chorus Sleep to bring its AI coaching platform, Luna, and related sleep-health features into Sleep Reset's clinician-led virtual clinic.
Sleep Reset / LinkedIn · Mar 2026
Sleep Reset announced availability in UnitedHealthcare's UHC Store, expanding access to insured members through a digital shopping experience.
PR Newswire · Dec 2023
Launch of Sleep Reset's Employers Program, aimed at workplace sleep health, with reported peer-reviewed outcomes and employer distribution.
TechCrunch · Mar 2023
TechCrunch reported the sale of Simple Habit to Ingenio and the company's rebrand to Sleep Reset, with founder Yunha Kim continuing around the new sleep-focused direction.
Jobs and careers at Sleep Reset
0 jobs at Sleep Reset
No open positions
Check back later for new openings