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Sira

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Sira

AI Native Rippling for Deskless Workers

sira.team
B2B

Company research

Public company, workplace, funding, and market signals

Overview

Sira is an AI-native HR/workforce operations platform for deskless hourly teams, automating time tracking, scheduling, payroll, onboarding, and compliance through voice agents and a simple mobile app.

Primary product

AI workforce management platform for deskless/hourly teams

Founded

2025

Headquarters

San Francisco, California, United States

Team size

1-10

Industry

Human Resources

Sub-industry

Workforce management / HR tech for deskless hourly teams

Business model

B2B SaaS
Seat-based subscription

Funding

Stage

Seed

Total raised

$3.4M

Latest round

Seed · Nov 2025

Latest amount

$3.4M

People & investors

Leadership

Nathan Belaye

Co-Founder

Antonio Chan

Co-Founder

Investors

Keshif Ventures
Kulveer Taggar
Paul Graham
S28 Capital
Y Combinator

Work & culture

Public messaging emphasizes customer obsession, white-glove support, speed, and practical automation for frontline workers.

Compensation

No public employee compensation data found. The only public pricing signal is a 25% discount per user seat.

Product & market

Pricing

Seat-based B2B SaaS; public offer includes a 25% discount per user seat

Differentiators

  • —Voice agents that call workers when they are late or miss clock-ins
  • —Geofenced automatic clock-in/out
  • —One platform for scheduling, payroll, onboarding, HR, and chat
  • —Built for deskless/hourly workers rather than desk-based HR admin
  • —Automates manual HR tasks instead of just storing records
  • —Simple text-first onboarding and shift coverage workflows

Technology

Voice AI agents
Geofencing
Automated time tracking
Mobile app
Payroll automation
Smart scheduling
Onboarding workflows
Team chat
Compliance/break enforcement

Customers

Deskless/hourly SMBs
Security companies
Cleaning companies
Parking/valet operators
Landscaping businesses
DSS Private Security
Gold Coast Parking Management LLC
Ramsey Security
Wingfoot Facility Services

Competitors

BambooHR
Connecteam
Homebase
Deputy
When I Work
Rippling

Scale & contact

nathan@sira.team

Latest news

Time Tracking Software for Landscaping: Streamline Your Field Operations

Sira blog · Oct 2025

Field-ops article that cites time savings and positions Sira for landscaping crews and other job-site businesses.

Connecteam vs. Sira: The Age of Voice AI

Sira blog · Oct 2025

Comparison post framing Sira around voice AI and workflow automation for hourly workforce management.

BambooHR vs Sira: Why AI Automation is the Future of HR

Sira blog · Oct 2025

Comparison post positioning Sira as AI that calls workers, clocks them in with geofencing, and runs payroll automatically.

Sira Introduces Its Time Tracking App in Spanish

Sira blog · Sep 2025

Official product update announcing Spanish-language support for the time tracking app.

Sira launches AI HR manager for hourly teams

Y Combinator · Jul 2025

YC launch describing Sira as an AI HR manager for hourly teams, automating time tracking, scheduling, payroll, shift coverage, clock-ins, and break enforcement.

Antonio Chan LinkedInApp StoreBlog & resourcesGoogle PlayHomepageLinkedIn company pageNathan Belaye LinkedInPrivacy policyYC company profileYC launch
SourcesOfficial homepageCompany blogYC company profileYC launchApp Store listingLinkedIn company pageNathan Belaye LinkedInAntonio Chan LinkedInStartup Intros funding pageVentureRadar profile

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