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SimplyInsured

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SimplyInsured

We sell health insurance to small businesses 100% online.

simplyinsured.com
HQ: San Francisco, CA, USA
11-50
Healthcare

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

SimplyInsured is a San Francisco-based insurtech company that helps small businesses compare, buy, and administer health insurance online, with a focus on medical, dental, and vision plans.

Primary product

100% online small business health insurance platform and quote engine

Founded

2012

Headquarters

San Francisco, California, United States

Team size

30-40 employees

Work style

Flexible

Industry

Insurance

Sub-industry

Insurtech / small business health insurance broker

Offices

San Francisco, California, United States
Richmond, California, United States

Business model

B2B2C
brokerage
marketplace
software-enabled insurance distribution

Funding

Stage

Series A

Total raised

$8.5M

Latest round

Series A · Jun 2015

Latest amount

$5.9M

Series A

Jun 2015 · Polaris Partners

$5.9M

Seed

Apr 2015

$1.8M

People & investors

Leadership

Vivek Shah

CEO & Founder

David Bai

Co-Founder, Chief Technology Officer / Head of Engineering

Caleb Miller

Director of Operations and Head of Customer Support

Nugeen Aftab

Director of Strategic Partnerships

Bob Aspell

Co-Founder, Head of Product

Ben Gumbiner

VP, Head of Product (former)

Trent Hyland

Senior Product Manager (former)

Investors

Adil Chaudry
Altair Capital
Altair.VC
Amee and Adil Chaudry
Amee Chaudry
Bessemer Venture Partners
Corazon Capital
Jake Gibson
NerdWallet co-founders Jake Gibson and Tim Chen
Polaris Partners
Sam Melamed
Starling Ventures
Tim Chen
Y Combinator

Work & culture

Mission-driven, values-based startup culture emphasizing transparency, feedback, bias to action, growth, and dissent; employees are expected to have direct impact and high ownership.

Work style

Flexible

Compensation

No explicit public compensation ranges found in primary sources. Secondary sources suggest startup-style tradeoffs: meaningful mission and flexibility, but compensation may be below larger peers.

Benefits

Publicly emphasized values-based culture
Transparency
Feedback
Bias to action
Growth
Obligation to dissent

Product & market

Pricing

Likely commission-based brokerage and partner-distributed insurance sales; no public pricing page found for direct SaaS pricing.

Differentiators

  • —100% online shopping and enrollment experience
  • —Unbiased recommendations for small business health insurance
  • —Administers plans on-platform to reduce paperwork
  • —Embedded distribution via payroll and HR partners
  • —Small-business-specific workflow and support

Technology

Rails
React
Redux
CI/CD
automated testing
SQL

Customers

Small businesses
Employers purchasing employee health benefits
Payroll/HR platform partners

Competitors

Zenefits
Gusto (adjacent/partner-competitor depending on offering)
eHealth
NerdWallet (adjacent comparison shopping)
traditional insurance brokers

Scale & contact

Estimated revenue

$10M-$20M annual revenue (Exa estimate), with a specific estimate of about $14M

Estimated monthly visits

14.5K

Traffic estimate as of Jun 2026

Signals & risks

Other

Public LinkedIn/Built In commentary references organizational volatility and prior layoffs/turnover concerns, but I did not find a primary-source layoff announcement from SimplyInsured.

Source

Latest news

Patriot Payroll Partners With SimplyInsured to Offer Health Benefits

Patriot Software · Nov 2025

Patriot announced an integration with SimplyInsured that embeds insurance shopping, enrollment, and payroll deductions inside Patriot Payroll for small businesses.

Launching Our Partnership with Toast: Delivering Real Results for SMBs

SimplyInsured LinkedIn · Sep 2025

Recent partnership announcement showing continued embedded-benefits strategy.

Exciting News—We’re Live with NetSuite!

SimplyInsured / LinkedIn · Sep 2025

SimplyInsured announced a NetSuite SuitePeople integration so SMBs can manage benefits within NetSuite and automate payroll deductions.

Announcing SimplyInsured Health Insurance via Gusto Embedded Payroll

Gusto Embedded · Jan 2024

Gusto Embedded announced SimplyInsured as a health-insurance partner for embedded payroll customers.

SimplyInsured, A Health Insurance Platform For Small Companies, Scores $5.9M Series A

TechCrunch · Jun 2015

Series A announcement detailing the platform, lead investor Polaris Partners, and growth plans.

AboutBlogBlog / AdviceCareersCareersCo-founder / Product LinkedIn - Bob AspellContactCTO LinkedIn - David BaiFounder LinkedIn - Vivek ShahGitHub
SourcesSimplyInsured about pageSimplyInsured main siteSimplyInsured LinkedIn company pageSimplyInsured insurance licensesSimplyInsured blog: Check partnershipTechCrunch 2013 launch coverageTechCrunch 2015 seed coverageTechCrunch 2015 Series A coveragePitchBook profileBuilt In workplace summary

Jobs and careers at SimplyInsured

4 jobs at SimplyInsured

Carrier Submissions Coordinator (Employee Health Insurance)

Remote
Operations
Remote
1w ago
Remote
Full-time
Apply

Client Outreach/Onboarding Coordinator

Remote
Operations
Remote
1w ago
Remote
Full-time
Apply

Customer Support Representative

Remote
Customer Support
Remote
1w ago
Remote
Full-time
Apply

Employer Benefits Account Coordinator

Remote
Operations
Remote
1mo ago
Remote
Full-time
Apply

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