Indian Startup Times · Jun 2026
Covers Siftly’s selection into Maruti Suzuki’s incubation cohort and describes the GEO use case and customer discovery narrative.
Get your brand discovered and recommended by ChatGPT
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Siftly is a Y Combinator-backed generative engine optimization (GEO) platform that helps brands monitor how they appear in AI answers, benchmark competitors, close content gaps, and measure AI-driven revenue across engines like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Primary product
AI search visibility / GEO platform for brand monitoring, citation tracking, and optimization
Founded
2021
Headquarters
San Francisco, California, United States
Team size
1-10 employees
Industry
Software Development
Sub-industry
Generative Engine Optimization (GEO) / AI search visibility software
Offices
San Francisco, California 94107, United States
Gurgaon, Haryana, India
Business model
SaaS subscription
freemium/free-trial
Funding
Stage
Pre-Seed
Total raised
$500K
Latest round
Pre-Seed · Mar 2022
Latest amount
$500K
Mar 2022 · Y Combinator
People & investors
Investors
Work & culture
Mission-driven, YC-backed team building tools for the AI-search era. Public recruiting copy is minimal and says open positions are coming soon.
Product & market
Pricing
Freemium / tiered SaaS subscription; free audit/free tier, then paid plans starting around $79 per month.
Differentiators
- —Tracks brand mentions, citation share, share of voice, and hallucinations across multiple AI engines
- —Connects AI visibility to clicks, leads, and revenue using GA4 and Cloudflare-based attribution
- —Offers two product paths: Siftly Answers for B2B answers and Siftly Shopping for commerce/discovery
- —Includes action workflows such as AI-optimized content generation, citation outreach, and CMS publishing
- —Segments visibility by model, location, and topic, with daily monitoring cadence
- —Positions itself as GEO-first rather than a legacy SEO or rank-tracking add-on
Technology
Cloudflare
Google Analytics 4 (GA4)
PostHog
Google APIs
Slack
Email notifications
Webhooks
CMS integrations
Customers
Maruti Suzuki
Domu
Tidal Loans
KIWABI
Inkle
B2B SaaS teams
D2C brands
e-commerce growth teams
Competitors
Semrush
Otterly
Peec AI
Profound
Scrunch
Writesonic
Scale & contact
Estimated revenue
Approximately $330K–$430K ARR (third-party estimates; under ₹10 Cr annually)
Estimated monthly visits
9.9K
Latest news
TimesTech · Jun 2026
Another report on Siftly’s Maruti Suzuki partnership, emphasizing its AI-search visibility and GEO positioning.
The Hindu BusinessLine · Jun 2026
Reports that Maruti Suzuki partnered with Siftly and four other startups; says Siftly will help improve brand visibility using generative AI / GEO.
ET Now · Jun 2026
External confirmation that Maruti Suzuki onboarded Siftly and other startups to co-create AI and tech solutions.
Jobs and careers at Siftly
0 jobs at Siftly
No open positions
Check back later for new openings