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Sift

Sift logo

Sift

The Leader in Digital Trust & Safety

sift.com
HQ: San Francisco, CA, USA
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Sift is a San Francisco-based AI-powered digital fraud prevention and risk-based authentication company founded in 2011. It helps businesses detect and stop payment fraud, account takeover, account abuse, and related trust-and-safety risks using a global data network and machine learning.

Primary product

AI-powered digital fraud prevention and risk-based authentication platform

Founded

2011

Headquarters

San Francisco, California, United States

Team size

150-200

Work style

Flexible

Industry

Computer and Network Security

Sub-industry

Fraud prevention / Digital Trust & Safety

Offices

San Francisco, California, United States (HQ)
Ireland
United Kingdom
Ukraine

Business model

SaaS
B2B enterprise software
API/platform

Funding

Stage

Series E / late-stage private

Total raised

$156.6M

Latest round

Series E · Apr 2021

Latest amount

$50M

Series E

Apr 2021 · Insight Partners

$50M

Series D

Mar 2018 · Stripes Group

$53M

Series C

Jul 2016 · Insight Venture Partners

$30M

Series B

May 2014 · Spark Capital

$18M

Series A

Mar 2013 · Union Square Ventures

$4M

Seed

Sep 2011 · Max Levchin

$1.5M

People & investors

Leadership

Marc Friend

Chief Executive Officer

Raj Jain

Chief Product Officer

Johannes Hoech

Chief Marketing Officer

Ada Johnson

Chief Financial Officer

Tina Liu

Chief People Officer

Ajay Gopal

Chief Strategy Officer

Jason Fama

Senior Vice President, Engineering

Kevin Lee

Field Chief Technology Officer

Brittany Gerths

Vice President, Customer Experience

Brent Sapiro

Chief Revenue Officer

Leslie Lorenco

Vice President, Global Channel Sales

Founders

Brandon Ballinger

Co-Founder & CTO

Jason Tan

Founder & Executive Chairman

Investors

Alex Rampell
Alexis Ohanian
Chris Dixon
First Round Capital
Founder Collective
Insight Partners
Insight Venture Partners
Kevin Scott
Marc Benioff
Max Levchin
Spark Capital
Stripes Group
SV Angel
Union Square Ventures
Y Combinator

Work & culture

Mission-driven and customer-centric, with a ‘Borderless Sift’ work model and a ‘Gather with Purpose’ collaboration style. The company emphasizes diversity, inclusion, continuous improvement, ownership, and ‘Win as One Team’.

Work style

Flexible

Compensation

No public salary bands found. Public compensation signals include employee equity, retirement savings, a lifestyle wallet, paid parental leave, generous time off, mental health days, and fully covered individual medical/dental/vision plans.

Benefits

generous time off
mental health days
paid maternity/paternity leave
employee equity
retirement savings plan
lifestyle wallet
medical insurance
dental insurance
vision insurance
learning and development wallet
in-house group workshops
manager trainings

Product & market

Pricing

Custom enterprise quote; pricing is not publicly disclosed.

Differentiators

  • —1T+ annual events across a global data network
  • —transparent decisioning / ‘Clearbox’ control rather than a black box
  • —risk-based authentication plus payment fraud, account defense, content integrity, and dispute management in one suite
  • —40+ patents
  • —analyst-friendly workflows and automation that reduce manual review
  • —customer network data that improves model context beyond a single merchant’s data

Technology

machine learning
JavaScript
React
SQL
Python
Scala
Docker
Terraform
Jira
GitHub
Grafana
Apache Kafka
Apache Airflow
MLflow
Redis
Jenkins
Apache Spark
Elasticsearch
Confluence
Google Workspace

Customers

DoorDash
Yelp
Poshmark
Hertz
Twitter
Airbnb
Twilio
Indeed
Zillow
Wayfair

Competitors

Riskified
Forter
Signifyd
Kount
Feedzai
SEON
DataVisor
Fraud.net

Scale & contact

Estimated revenue

$60M-$70M

Estimated monthly visits

85.6K

Traffic estimate as of Jun 2026

info@sift.com+1 877-571-0124

Signals & risks

Acquisition
May 2021

Sift announced a definitive agreement to acquire Chargeback to add real-time dispute management to its fraud suite.

Source
Layoff
Aug 2024

Multiple employee LinkedIn posts in August 2024 said they were affected by a round of layoffs at Sift; this appears to have been a material reduction, though the company did not publish a layoff post of its own.

Source

Latest news

When Fraud Gets Targeted: Q2 2026 Benchmarks Reveal the Shift

Sift Blog · Jul 2026

Sift’s latest benchmarks say fraud is moving from high-volume attacks to more selective, higher-impact targeting; the post highlights shifts in payment fraud, account takeover, and chargebacks across the network.

Q3 2025 in Review: Sift’s Wins, Innovations, and Fraud Insights

Sift Blog · Oct 2025

A quarterly roundup covering product releases, G2 recognition, and account takeover trends, including rising fintech ATO activity and new fraud investigation tooling.

AI-Generated Scams Claim 62% More Victims Year-Over-Year Despite Declining Consumer Concern, New Sift Report Reveals

GlobeNewswire / Sift · Jun 2025

Sift’s Q2 2025 Digital Trust Index reported a 62% year-over-year increase in scam victims and warned that AI-generated scams are outpacing consumer awareness.

Sift Brings Industry-First Fraud Benchmarking to Console

GlobeNewswire / Sift · Apr 2025

Sift announced FIBR integration into Sift Console, giving customers in-product benchmarking against the Sift Global Data Network.

Payment Fraud Goes Mainstream: Sift's Q1 2025 Digital Trust Index Reveals 89% Surge in Consumer Exposure to Fraud Schemes

Reuters via TradingView · Mar 2025

Sift’s Q1 2025 report said consumer exposure to payment-fraud offers surged 89% year over year and highlighted the rise of accessible fraud toolkits and social-media-driven fraud markets.

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Jobs and careers at Sift

6 jobs at Sift

Senior Engineering Manager, ML Platform

Remote
Engineering
Remote - USA; USA
3w ago
Remote
Full-time
Apply

Director/Sr. Director, Sales

Remote
Sales
Remote - USA; USA
3w ago
Remote
Full-time
Apply

Contracts & Legal Ops Specialist

Remote
Finance
Remote - USA
1mo ago
Remote
Full-time
Apply

Forward Deployed Engineer, Trust and Safety

Remote
Customer Experience
Remote - USA
2mo ago
Remote
Full-time
Apply

Senior Security Engineer

On-site
Engineering
Seattle, Washington
3mo ago
On-site
Full-time
Apply

Machine Learning Engineer

Remote
Engineering
Remote - USA
3mo ago
Remote
Full-time
Apply

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