The New Black Magazine · Dec 2024
Interview with founder Louise Broni-Mensah about Shoobs’ origin, its early funding journey, and its focus on urban music and Black culture events.
We help you find and book tickets to great entertainment events that…
Company research
Public company, workplace, funding, and market signals
Overview
Shoobs is a London-based event discovery and ticketing platform focused on urban/Black culture, nightlife, comedy, live music, and related events. Public sources describe it as a self-service marketplace for promoters to sell tickets and manage event promotion.
Primary product
Online event discovery and ticketing platform for promoters and attendees
Founded
2013
Headquarters
London, United Kingdom
Team size
1-10
Industry
Events Services
Sub-industry
Online event ticketing / nightlife event discovery
Offices
2-8 Honduras Street, London EC1Y 0TH
Business model
Ticketing marketplace
Commission / booking-fee revenue
Event promotion tools for organizers
Funding
Stage
Seed
Total raised
$330K
Latest round
Inclusive Ventures Lab investment
Latest amount
$200K
People & investors
Leadership
Founder & CEO
Work & culture
Female-founded, community-oriented, and centered on Black/urban music and culture events; public messaging emphasizes helping event organizers and fans connect through live experiences.
Product & market
Pricing
Historically a 10% commission or £1 minimum booking fee on ticket sales, plus event-promoter tools and booking fees.
Differentiators
- —Focus on Black/urban culture and nightlife events
- —Combines discovery, community, and commerce
- —Self-service ticketing and promotion tools for organizers
- —UK urban-culture niche positioning
- —Partnership-led distribution such as Songkick
Technology
Elasticsearch
MySQL
Stripe
GitHub
Ruby on Rails
Foursquare
NoSQL
Google Cloud
JavaScript
Customers
Event organisers and promoters
Event attendees / clubgoers
Afro Nation
Rolling Loud Portugal
AMA Fest
Competitors
Eventbrite
Ticketmaster
Fever
Skiddle
Fatsoma
Universe
Paytm Insider
Twickets
Scale & contact
Estimated revenue
$1M-$10M annual revenue range (public profile estimate)
Estimated monthly visits
67.7K
Latest news
Music Ally · Jun 2024
Music Ally summarized a Shoobs/Chartmetric analysis of UK Black music event attendance trends, showing growing diversity in event genres beyond hip-hop.
Music Business Worldwide · May 2024
MBW reported the Songkick-Shoobs partnership and reiterated that Shoobs has long partnered with major Black music and culture events such as Afro Nation and Rolling Loud Portugal.
Warner Music Group · May 2024
Warner Music’s Songkick partnered with Shoobs to list and promote Shoobs events to Songkick’s 155 million fans, highlighting Shoobs’ focus on Black music and culture events.
Music Week · May 2024
Music Week covered the same partnership and quoted Shoobs CEO Louise Broni-Mensah on connecting fans with unforgettable live experiences.
Jobs and careers at Shoobs
0 jobs at Shoobs
No open positions
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