Layoff
Aug 2022Shogun laid off dozens of employees during a restructuring, according to the San Francisco Business Times and employee posts.
SourceShogun empowers brands to create exceptional ecommerce experience.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Remote-first ecommerce optimization and personalization software company for Shopify and BigCommerce; flagship Shogun Page Builder plus A/B Testing/Personalization/AI tools, with Shogun Frontend sunset in 2023.
Primary product
Shogun Page Builder
Founded
2015
Headquarters
Walnut, California, United States
Team size
20-30
Work style
Remote
Industry
Technology, Information and Internet
Sub-industry
Ecommerce optimization and personalization software
Offices
Walnut, California, United States
Business model
subscription SaaS
tiered monthly and annual plans
free trial
Funding
Stage
Series C
Total raised
$114.6M
Latest round
Series C · Jun 2021
Latest amount
$67.5M
Jun 2021 · Insight Partners
Oct 2020 · Accel
Feb 2020 · Initialized Capital
Nov 2018 · Initialized Capital
Mar 2018 · Y Combinator
Dec 2017 · Y Combinator
People & investors
Leadership
Chief Executive Officer
Director of Product
Senior Director of Design
Head of Engineering
Head of People
Work & culture
Remote-first and globally distributed, with an asynchronous-but-collaborative style. The company emphasizes customer experience, transparency, radical collaboration, and shipping quickly while keeping a strong work-life balance.
Work style
Remote
Compensation
No public salary bands were found. Public materials emphasize inclusive hiring and compensation policies, learning and development support, and a remote-first workplace.
Benefits
Fully remote work
Shogun University learning and development reimbursement
Inclusive hiring and compensation policies
Autonomy and trust in async workflows
Work-life balance emphasis
Product & market
Pricing
Tiered subscription pricing with product-specific monthly or annual plans; annual billing discounts and usage-based MTUs for some products.
Differentiators
- —Dual-product platform spanning visual page building and headless/frontend commerce
- —Built-in experimentation features including A/B testing, price testing, shipping tests, and checkout tests
- —Personalization and adaptive content via Smart Pages and AI Section Builder
- —Native Shopify and BigCommerce integrations
- —No-code/low-code workflow for marketers with performance-focused storefront tools
Technology
React
Python
Shopify
BigCommerce
TypeScript
Ruby on Rails
GraphQL
JavaScript
PostgreSQL
Redis
MongoDB
Intercom
Salesforce
Slack
Jira
Figma
GitHub
Notion
Snowflake
Looker
Customers
Nextbase
Beardbrand
Lyre’s
Clear
K-Swiss
Leesa
Rumpl
MVMT
Timbuk2
Chubbies
Fila
OneBlade
Nomad
The Feed
Undersun Fitness
Competitors
Replo
PageFly
GemPages
Zipify Pages
Bold Commerce
Contentful
Shopify Hydrogen/Vercel
Scale & contact
Estimated revenue
$5M-$10M
Estimated monthly visits
1.4M
Traffic estimate as of Jul 2026
Signals & risks
Shutdown
Mar 2023Shogun officially retired/sunset its Shogun Frontend product and shifted focus back to Page Builder.
SourceLatest news
Ecommerce Times · Jul 2026
Independent review discussing Shogun’s Page Builder and Frontend positioning, pricing pressure, and ongoing competition from Shopify-native and composable commerce alternatives.
Shogun Learn · Jun 2026
Official product update introducing Shipping Tests for Shogun A/B Testing, expanding experimentation beyond pages and price into shipping rates, delivery options, and messaging.
Pack · Feb 2026
External confirmation that Shogun Frontend was being sunset and customers were being transitioned to Pack as a recommended migration partner.
PR Newswire · Sep 2023
Official announcement of Shogun AI and Shogun Insights, adding generative AI content tools and built-in optimization recommendations.
Shogun Learn · Mar 2023
Official announcement that Shogun retired the Frontend product and would refocus the company on Page Builder.
Jobs and careers at Shogun
0 jobs at Shogun
No open positions
Check back later for new openings