Acquisition
May 2026Acquisition of AppMagic, adding a dedicated SMB product and increasing integration/product-execution complexity.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Sensor Tower is a San Francisco-headquartered digital-intelligence and market-research company founded in 2013. Its enterprise platform helps publishers, marketers, gaming companies, advertisers, investors and media organizations measure digital-market performance and understand consumer behavior across apps, advertising, web, audiences, gaming and retail media. The company reports more than 2,500 enterprise customers and has expanded through acquisitions including Pathmatics, data.ai, Video Game Insights, Playliner and AppMagic.
Primary product
Sensor Tower Digital Intelligence platform: enterprise market intelligence for mobile apps, digital advertising, web, audiences, gaming and retail media. Core capabilities include app downloads, revenue and usage estimates; ASO and app-performance intelligence; ad-spend, share-of-voice and creative intelligence through Pathmatics; audience, web and gaming insights.
Founded
2013
Headquarters
San Francisco, California, United States
Team size
Approximately 300–500; third-party estimates range from 334–456 in 2026, while PitchBook reported 348 in 2025.
Work style
Flexible
Industry
Market research / digital intelligence
Sub-industry
Mobile-app, gaming, digital-advertising and web analytics / competitive intelligence
Offices
San Francisco, California, United States (headquarters)
Culver City / Los Angeles, California, United States
New York, New York, United States
London, United Kingdom
Singapore
Beijing / China
Seoul, South Korea
Funding
Stage
Private, PE-backed / growth-stage company
Total raised
$46M
Latest round
Unattributed / strategic financing reported by databases · Oct 2025
Unattributed / strategic financing
Oct 2025 · Shinhan Investment & Securities
Growth equity / debt financing
Mar 2024 · Riverwood Capital / Paramark Ventures (database-reported)
People & investors
Leadership
Co-founder and Chief Executive Officer
Co-founder
Chief Operating Officer and Chief Revenue Officer
Work & culture
The company describes a customer-centric, technology-oriented and globally distributed culture organized around “Deliver Magic,” “Go First,” “Journey Together,” and “Light the Way.” Engineering materials emphasize ownership, iteration, open source, security and operating large-scale data infrastructure.
Work style
Flexible
Compensation
Public job postings and third-party compensation data indicate competitive market compensation, but Sensor Tower does not publish a company-wide compensation framework in the reviewed sources. Role- and location-specific salary information may appear in individual postings.
Benefits
Company-paid health insurance
Wellness programs covering fitness, mental health and fertility planning
Retirement savings accounts
Flexible paid time off
Home-office, office/gym setup and home-internet stipends
Product & market
Pricing
Custom enterprise pricing; plans are tailored by product module, coverage and customer requirements. Public list pricing is unavailable; a sales/demo conversation is required.
Differentiators
- —Cross-platform view spanning mobile apps, web, advertising, audiences, gaming and retail media
- —Large proprietary first-party consumer panel combined with app-store and other third-party signals
- —App-performance, usage, advertising-spend/creative and audience intelligence in one platform
- —Global coverage and historical competitive benchmarks
- —Enterprise APIs, integrations and data access, including Snowflake connectivity and an MCP server
- —Expanded gaming coverage through data.ai, Video Game Insights, Playliner and AppMagic acquisitions
Scale & contact
Estimated revenue
Approximately $17M estimated 2024 ARR/revenue; another company-profile estimate places annual revenue around $20M–$30M. These are third-party estimates, not audited disclosures.
Signals & risks
Acquisition
Jun 2025Third-party database reports acquisition of Playliner to expand gaming/live-ops intelligence.
SourceAcquisition
Mar 2025Third-party database reports acquisition of Video Game Insights for PC/console gaming coverage.
Latest news
PR Newswire / Sensor Tower · Jul 2026
Sensor Tower announced a Google Ads integration that lets advertisers discover and reuse Meta and TikTok social creatives within Google Ads campaigns, powered by Pathmatics.
Sensor Tower blog · Jul 2026
Sensor Tower launched an MCP server allowing eligible customers to access Sensor Tower and Pathmatics data through compatible AI assistants and workflows.
PR Newswire / Sensor Tower · May 2026
Sensor Tower acquired AppMagic and positioned it as a dedicated SMB mobile-app and gaming intelligence offering.
Sensor Tower blog · May 2026
Open Positions
59 jobs at Sensor Tower
Back End Engineer (Mid/Sr Level) - Ruby
Remote
Engineering
Lisbon, Portugal
1d ago
Remote
Full-time