Sensor Tower

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Sensor Tower is a San Francisco-headquartered digital-intelligence and market-research company founded in 2013. Its enterprise platform helps publishers, marketers, gaming companies, advertisers, investors and media organizations measure digital-market performance and understand consumer behavior across apps, advertising, web, audiences, gaming and retail media. The company reports more than 2,500 enterprise customers and has expanded through acquisitions including Pathmatics, data.ai, Video Game Insights, Playliner and AppMagic.

Primary product

Sensor Tower Digital Intelligence platform: enterprise market intelligence for mobile apps, digital advertising, web, audiences, gaming and retail media. Core capabilities include app downloads, revenue and usage estimates; ASO and app-performance intelligence; ad-spend, share-of-voice and creative intelligence through Pathmatics; audience, web and gaming insights.

Founded

2013

Headquarters

San Francisco, California, United States

Team size

Approximately 300–500; third-party estimates range from 334–456 in 2026, while PitchBook reported 348 in 2025.

Work style

Flexible

Industry

Market research / digital intelligence

Sub-industry

Mobile-app, gaming, digital-advertising and web analytics / competitive intelligence

Offices

San Francisco, California, United States (headquarters)

Culver City / Los Angeles, California, United States

New York, New York, United States

London, United Kingdom

Singapore

Beijing / China

Seoul, South Korea

Tokyo, Japan

Vancouver, Canada

Business model

Enterprise SaaS / subscription access to proprietary market-intelligence datasets

Custom-quoted modular data and analytics licenses

API, data-export and integration access

Research, reports and advisory-oriented intelligence products

Funding

Stage

Private, PE-backed / growth-stage company

Total raised

$46M

Latest round

Unattributed / strategic financing reported by databases · Oct 2025

Unattributed / strategic financing

Oct 2025 · Shinhan Investment & Securities

Growth equity / debt financing

Mar 2024 · Riverwood Capital / Paramark Ventures (database-reported)

Private equity / growth round (reported as Series A/B by different databases)

May 2020 · Riverwood Capital

$45M

Seed

Aug 2013 · Rembrandt Venture Partners

$1M

People & investors

Leadership

Oliver Yeh

Co-founder and Chief Executive Officer

Alexey Malafeev

Co-founder

Tom Cui

Chief Operating Officer and Chief Revenue Officer

Anthony Bartolacci

Chief Strategy Officer

Greg Rosen

Chief Product Officer

Founders

Alexey (Alex) Malafeev

Co-founder

Investors

Rembrandt Venture Partners

Riverwood Capital

Shinhan Investment & Securities

Work & culture

The company describes a customer-centric, technology-oriented and globally distributed culture organized around “Deliver Magic,” “Go First,” “Journey Together,” and “Light the Way.” Engineering materials emphasize ownership, iteration, open source, security and operating large-scale data infrastructure.

Work style

Flexible

Compensation

Public job postings and third-party compensation data indicate competitive market compensation, but Sensor Tower does not publish a company-wide compensation framework in the reviewed sources. Role- and location-specific salary information may appear in individual postings.

Benefits

Company-paid health insurance

Wellness programs covering fitness, mental health and fertility planning

Retirement savings accounts

Flexible paid time off

Home-office, office/gym setup and home-internet stipends

Product & market

Pricing

Custom enterprise pricing; plans are tailored by product module, coverage and customer requirements. Public list pricing is unavailable; a sales/demo conversation is required.

Differentiators

—Cross-platform view spanning mobile apps, web, advertising, audiences, gaming and retail media
—Large proprietary first-party consumer panel combined with app-store and other third-party signals
—App-performance, usage, advertising-spend/creative and audience intelligence in one platform
—Global coverage and historical competitive benchmarks
—Enterprise APIs, integrations and data access, including Snowflake connectivity and an MCP server
—Expanded gaming coverage through data.ai, Video Game Insights, Playliner and AppMagic acquisitions

Technology

Ruby / Ruby on Rails

JavaScript and Knockout.js

MongoDB

ClickHouse

Redis

Sidekiq

AWS / Amazon EC2, including Graviton

Jenkins

Ansible

Snowflake data connector

Teleport

Drata

Protobuf

KCacheGrind / ruby-prof

SOC 2, GDPR and CCPA compliance tooling

Customers

More than 2,500 enterprises worldwide

App and game publishers and developers

Marketers and performance-marketing teams

Ad-tech and media companies

Gaming studios

Wall Street analysts, venture capital and private-market investors

Competitors

data.ai (formerly App Annie; now part of Sensor Tower)

Similarweb

Apptopia

AppTweak

AppFollow

MobileAction

Scale & contact

Estimated revenue

Approximately $17M estimated 2024 ARR/revenue; another company-profile estimate places annual revenue around $20M–$30M. These are third-party estimates, not audited disclosures.

Signals & risks

Acquisition

May 2026

Acquisition of AppMagic, adding a dedicated SMB product and increasing integration/product-execution complexity.

Source

Acquisition

Jun 2025

Third-party database reports acquisition of Playliner to expand gaming/live-ops intelligence.

Source

Acquisition

Mar 2025

Third-party database reports acquisition of Video Game Insights for PC/console gaming coverage.

Source

Acquisition

Mar 2024

Acquisition of data.ai, a major mobile-app intelligence competitor, creating integration and consolidation risk.

Source

Acquisition

May 2021

Acquisition of Pathmatics, adding digital advertising intelligence and broadening the platform.

Source

Latest news

Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns

PR Newswire / Sensor Tower · Jul 2026

Sensor Tower announced a Google Ads integration that lets advertisers discover and reuse Meta and TikTok social creatives within Google Ads campaigns, powered by Pathmatics.

Introducing The Sensor Tower MCP Server

Sensor Tower blog · Jul 2026

Sensor Tower launched an MCP server allowing eligible customers to access Sensor Tower and Pathmatics data through compatible AI assistants and workflows.

Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence

PR Newswire / Sensor Tower · May 2026

Sensor Tower acquired AppMagic and positioned it as a dedicated SMB mobile-app and gaming intelligence offering.

New Web Insights: Track web, app, and Gen-AI consumer behavior

Sensor Tower blog · May 2026

Enhanced Web Insights connected web traffic and generative-AI referral signals with Sensor Tower’s app, advertising, audience and gaming datasets, covering more than 4 million websites.

2025 in Review: Sensor Tower's Product Highlights

Sensor Tower blog · Dec 2025

Sensor Tower reviewed 2025 product expansion across gaming, web, retail media, Pathmatics, AI-powered navigation and integrated data.ai capabilities.

Jobs and careers at Sensor Tower

77 jobs at Sensor Tower

Product Marketing Manager

Remote

Marketing

London, UK; London, Greater London, United Kingdom

2d ago

Remote

Full-time