Noticias Caracol · May 2025
Profiles Selia’s podcast strategy as part of its broader content and mental-health education approach; quotes Jaime Castro on normalizing mental health conversations and improving access to care.
Selia is an online platform connecting individuals with top-quality…
Company research
Public company, workplace, funding, and market signals
Overview
Selia is a Spanish-language mental health and wellness platform for Latin America that connects consumers and employers with accredited professionals for online therapy, psychiatry, coaching, nutrition, and assessments.
Primary product
Online therapy and mental-health platform for consumers and corporate wellness programs
Founded
2020
Headquarters
Bogotá, Colombia
Team size
150-200
Work style
Remote
Industry
Wellness and Fitness Services
Sub-industry
Mental Health Tech / teletherapy
Offices
Bogotá, Colombia
Claymont, Delaware, USA
Business model
B2C
B2B
platform/marketplace
per-session services
corporate wellness
Funding
Stage
Seed / early-stage VC
Latest round
Biz Plan Competition · Oct 2023
Latest amount
$200K
People & investors
Leadership
Founder & CEO
Co-Founder
Head of Technology
Head of Revenue and Growth
Director de Asuntos Jurídicos, Política Publica y Relaciones Gubernamentales
Head of Community & Operations
Jaime Castro
Head of Product Data
Felipe Sierra Castrillón
Head of Marketing
Maria Camila Ayala Manosalva
Marketing and Communications Head
Samuel Ramirez
Head of design marketing
Work & culture
Mental-health-first and community-oriented; public materials emphasize flexibility, respectful accompaniment, employee wellbeing, and evidence-based care.
Work style
Remote
Compensation
No public salary bands were found. Public specialist roles are structured as independent-contractor engagements, and the platform’s public pricing signals are session-based rather than salaried.
Benefits
Flexible scheduling
Completely remote specialist roles
Personalized professional profile
Access to a community of specialists
Platform-handled scheduling and payments
Independent contractor setup
Ethical and respectful professional environment
Opportunity to support client mental wellbeing
Product & market
Pricing
Per-session commission / marketplace take-rate for therapy services, plus B2B corporate wellness contracts; public consumer pricing starts around COP 80,000 per session.
Differentiators
- —Spanish-language LATAM focus
- —B2C + B2B model
- —Therapy, psychiatry, nutrition, coaching, and tests in one platform
- —Fast matching to specialists with filters and orientation
- —24/7 support
- —Remote and in-person appointment options
- —Corporate wellbeing programs aimed at burnout and turnover
- —500+ reported specialists
Technology
Figma
Teamtailor
Storybook
Node.js
Stripe
Amazon Route 53
LottieFiles
Open Graph
oEmbed
Yoast SEO Premium
Trident AB
mobile app
Customers
Experian
Starbucks
Habi
Coca-Cola FEMSA
Promigas
Coninsa
Mineros
Competitors
1DOC3
Enterapia
Mind+
Talkspace
BetterHelp
Lemon Health
Brightside
Scale & contact
Estimated revenue
about $2M annually
Estimated monthly visits
107.9K
Latest news
ELHERALDO.CO · Nov 2024
An overview of Selia’s LATAM mental-health platform, highlighting user growth, specialist network, corporate offerings, and its affordability/access positioning.
Startups Latam · Apr 2024
Covers Selia’s enterprise wellness partnership with Coca-Cola FEMSA Colombia and provides background on the company’s founder team and service mix.
El Colombiano · Jan 2024
Discusses Selia’s reported US$2M revenue, pricing/commission model, B2B growth, and expansion plans in Mexico and other Latin American markets.
Portafolio · Nov 2023
Covers Selia’s US$300K prize/investment from Forbes 30 Under 30 Latinx Pitch Competition and its prior seed financing narrative.
Jobs and careers at Selia
0 jobs at Selia
No open positions
Check back later for new openings