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Secoda

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Secoda

Secoda is the AI layer for your Analytics

secoda.co
HQ: Toronto, ON, Canada
11-50
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Secoda is a Toronto-based, AI-powered data governance and analytics platform that centralizes metadata, lineage, cataloging, observability, and documentation so teams can find, trust, and use company data faster. Founded in 2021, it raised about $16.4M, announced a Series A led by Craft Ventures, and was later acquired by Atlassian in Dec 2025.

Primary product

AI-powered data catalog, governance, lineage, and monitoring platform

Founded

2021

Headquarters

Toronto, Ontario, Canada

Team size

10-20

Work style

Hybrid

Industry

Software Development

Sub-industry

AI-powered data governance / metadata management software

Offices

Toronto, Ontario, Canada (HQ)
109 Atlantic Ave, Liberty Village, Toronto, Ontario, Canada

Business model

B2B SaaS
tiered subscription
enterprise software

Funding

Stage

Series A

Total raised

$16.4M

Latest round

Series A · Sep 2023

Latest amount

$14M

Series A

Sep 2023 · Craft Ventures

$14M

Seed Round

Oct 2021 · Craft Ventures

$2.2M

Accelerator/Incubator

Sep 2021 · Y Combinator

$125K

People & investors

Leadership

Etai Mizrahi

CEO

Dexter Chu

Head of Marketing

Christabel Kim

Head of Customer

Founders

Andrew McEwen

CTO & Co-founder

Investors

Abstract Ventures
Chad Sanderson
Craft Ventures
Garage Capital
Global Founders Capital
Golden Ventures
Jordan Tigani
Scott Breitenother
Soma Capital
Tristan Handy
Union Capital
Y Combinator

Work & culture

Remote-first culture with regular in-person meetups; official materials emphasize integrity, maturity, humility, ambition, ownership, continuous learning, and winning together. Job posts also show a structured Toronto hybrid schedule with recurring office days and team off-sites/retreats.

Work style

Hybrid

Compensation

Public job postings signal CA$120K-$150K for a Senior Full-Stack Software Engineer, plus equity and standard startup benefits; Secoda also advertises competitive salary and equity more broadly.

Benefits

medical, dental, and vision coverage from day one
$1,000 healthcare spending account
$500 taxable spending account
competitive salary and equity
unlimited PTO
mat/pat leave top-up
$1,000 learning & development benefit
equipment and $500 home office setup stipend
team activities and retreats
lunch on in-office Fridays
health insurance
life insurance
paid sick days
generous parental leave

Product & market

Pricing

Tiered SaaS pricing with Core, Premium, and Enterprise plans; enterprise plans add custom roles, self-hosted deployment, priority support, access request management, SIEM logging, and professional services.

Differentiators

  • —AI-first search and answer generation with embeddings/RAG
  • —unifies catalog, lineage, governance, monitoring, and observability in one platform
  • —ingests metadata rather than raw customer data
  • —no-code / fast deployment across the modern data stack
  • —role-aware results and RBAC-aware access control
  • —over 75 integrations and native workflows for docs, tickets, and automation
  • —AI agents and automations for recurring governance work
  • —self-hosting and enterprise security options

Technology

React
TypeScript
Python
Django
PostgreSQL
AWS
Elasticsearch
Snowflake
dbt
Fivetran
Looker
Tableau
BigQuery
Slack
GitHub

Customers

Chipotle
Cardinal Health
Kaufland
Kaufland E-Commerce
Remitly
Panasonic
Vanta
Dialpad
Miinto
Deezer
LichtBlick
TextUs

Competitors

Alation
Collibra
Atlan
Monte Carlo
data.world

Scale & contact

Estimated revenue

approximately $1M-$10M (public estimates vary)

Estimated monthly visits

53.2K

Traffic estimate as of Jul 2026

hello@secoda.co

Signals & risks

Acquisition
Dec 2025

Atlassian announced it had acquired Secoda; Secoda said customers should expect continuity while the product and team transition into Atlassian's cloud platform.

Source

Latest news

Atlassian acquires Secoda

Secoda · Dec 2025

Secoda announced it was joining Atlassian; the post says the customer experience should continue while the team and infrastructure transition to Atlassian's cloud platform.

Press Release: Secoda showcases new AI capabilities, Agents, and automated data workflows at dbt Labs’ Coalesce 2025

Secoda · Oct 2025

Secoda announced new AI Agents, automations, and AI Analytics/ROI tooling, positioning the product as workflow automation for governance and reporting.

Secoda AI Agents

Secoda · Sep 2025

Introduced scheduled AI agents that automate repetitive governance work such as tagging, documentation, and lineage updates.

Secoda Named 2025 IDC Innovator for Data Intelligence Platform Software

Secoda · Jun 2025

IDC recognized Secoda for AI-powered search, automated metadata/lineage management, and self-service data access across the modern data stack.

Secoda Launches Monitoring and Catalog Application as a Snowflake Native App

Secoda · Jun 2025

Secoda launched a Snowflake Native App version of its monitoring/catalog product to make data health and metadata workflows easier inside Snowflake.

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