Acquisition
Oct 2022Scentbird acquired Drift, a car air freshener subscription company; no deal terms disclosed.
SourceScentbird is a luxury fragrance subscription service.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Scentbird is a New York-based fragrance subscription company that lets members sample designer perfumes and colognes by mail, with additional beauty/fragrance-owned brands in its portfolio and a remote-first workforce.
Primary product
Monthly fragrance subscription service for designer colognes and perfumes
Founded
2013
Headquarters
New York, New York, United States
Team size
101-200
Work style
Remote
Industry
Retail
Sub-industry
Fragrance subscription / direct-to-consumer beauty
Offices
Monroe Township, New Jersey, United States
Business model
subscription
direct-to-consumer ecommerce
brand ownership / portfolio brand expansion
Funding
Stage
Later stage VC / venture-backed private company
Total raised
$23.4M
Latest round
Venture Round · Nov 2023
Latest amount
$820K
Nov 2023
May 2018 · Goodwater Capital
Mar 2016
Jan 2015
Jun 2014 · Entrepreneurs Roundtable Accelerator
People & investors
Leadership
Mariya Nurislamova
CEO, Co-founder
David Brooks
Chief Technology Officer
Hannah Madsen
Director of Customer Experience
Rindle Ramos
Associate Director, Lifecycle Marketing
Anna Voshkarina
Lead Designer
Mariya Nurislamova
CEO Co-founder
Founders
Andrei Rebrov
CTO, Co-founder
Rachel ten Brink
Co-founder, former CMO
Sergei Gusev
COO, Co-founder
Investors
500 Global
500 Startups
Alexis Ohanian
Brian Armstrong
Dominion Capital
Eclipse Ventures
ERA (Entrepreneurs Roundtable Accelerator)
FundersClub
Garage Syndicate
Goodwater Capital
Kube VC
Ludlow Ventures
Michael Seibel
Philip Krim
Rainfall Ventures
Scrum Ventures
SGH Capital
Soma Capital
The Garage Syndicate
Tikhon Bernstam
TMT Investments
Vaizra Investments
Y Combinator
Work & culture
Scentbird describes itself as remote-first and mission-driven, with a distributed team across many time zones and a focus on innovation, passion, and creativity.
Work style
Remote
Compensation
Public evidence found no explicit salary bands or comp philosophy on primary sources. Exa employer-rating data suggests compensation is rated positively by employees, but no verified public pay ranges were located.
Product & market
Pricing
Monthly subscription starting at $16.95/month per Exa-sourced company profile; historical sources also mention $14.95/month in earlier years.
Differentiators
- —Large assortment of designer and indie fragrances
- —Monthly discovery model for trying scents before committing to full bottles
- —Remote-first organization
- —Portfolio of owned brands including Goodhabit, Deck of Scarlet, Confessions of a Rebel, Sanctuary
- —Acquisition of Drift expanded into car fragrance
Technology
crowdstrike
sql
canva
nginx
elastic
unix
elasticsearch
unix shell
amplitude
hootsuite
kotlin
braze
terraform
apache airflow
kustomer
postgresql
avalara
jira
prometheus
facebook business tools/meta advertising ecosystem likely used via facebook entry in stack data source only, not inferred as internal tech
Customers
Direct consumers buying fragrance subscriptions
Consumers interested in fragrance discovery and sampling
Competitors
ScentBox
Luxury/sample fragrance subscription services
Fragrance discovery ecommerce brands
Scale & contact
Estimated revenue
Approximately $20M annual revenue per Exa company profile; a 2025 trade article claimed the company was generating over $100M in annual revenue as of 2024, so public estimates conflict.
Estimated monthly visits
8.5M
Traffic estimate as of Jun 2026
Signals & risks
Latest news
PR Newswire · Jun 2026
Announces the Love Island Eau de Parfum launch, a Scentbird-exclusive collaboration tied to Love Island USA and Love Island UK.
WWD · May 2026
Says Scentbird serves more than 1 million subscribers, carries 1,000+ fragrances, uses ScentMatch AI, and has collaborated with major retailers and entertainment IP.
PR Newswire · Mar 2026
Announces Scentbird’s partnership with RuPaul’s Drag Race Season 18 and the Yasss Queens! collection.
PR Newswire · Mar 2026
Announces an official Twilight Eau de Parfum collaboration with Lionsgate, facilitated by IMG Licensing.
Modern Retail · Dec 2025
Discussed Scentbird's licensing strategy, revenue scale, and customer acquisition approach.
Jobs and careers at Scentbird
13 jobs at Scentbird
Facility Engineer
On-site
22 Operations
Somerset, NJ
2d ago
On-site
Full-time
Project Coordinator
On-site
39 Operations | Drift
Somerset, NJ
3d ago
On-site
Full-time
Senior R&D Chemist
On-site
22 Operations
Somerset, NJ
1w ago
On-site
Full-time
Senior Financial Systems Analyst
Remote
46 Technology
Remote (Outside the US)
1w ago
Remote
Contract
Forecast Analyst
On-site
22 Operations
European Economic Area
1mo ago
On-site
Contract
International Fragrance Sourcing Consultant
Remote
22 Operations
Remote (United States)
1mo ago
Remote
Contract
Product Manager, Shopify
On-site
07 Digital Product
United States
1mo ago
On-site
Contract
Account Operations Coordinator
On-site
39 Operations | Drift
Somerset, NJ
1mo ago
On-site
Full-time
Packaging and Product Device Engineer
On-site
22 Operations
Somerset, NJ
2mo ago
On-site
Full-time
Director of Quality & Compliance
On-site
22 Operations
Somerset, NJ
2mo ago
On-site
Full-time
Senior Manager, CX Systems & Operations
On-site
05 Customer Experience
United States
2mo ago
On-site
Full-time
Principal Platform Architect
On-site
46 Technology
European Economic Area
3mo ago
On-site
Contract