Shyft · Feb 2026
Third-party review of Salesform’s routing and qualification product, emphasizing customizable rules, CRM integrations, and lead capture automation.
Company research
Public company, workplace, funding, and market signals
Overview
Salesform is a New York–based YC-backed B2B SaaS company that routes, qualifies, and converts inbound leads from contact forms into the right sales rep/workflow. Public sources describe it as a lead-routing / sales-acceleration product with native enrichment, CRM/calendar sync, and instant auto-replies. The company’s origin story traces back to earlier teacher/productivity software in 2018, but public company directories and YC list Salesform itself as founded in 2020.
Primary product
Lead routing and qualification software for inbound sales forms
Founded
2020
Headquarters
New York City, New York, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Lead routing and sales acceleration software
Offices
New York City (Flatiron), New York, United States
Business model
B2B SaaS
Subscription software
Per-seat pricing
Enterprise custom pricing
Funding
Stage
Seed
Total raised
$500K
Latest round
Seed VC · Jan 2023
People & investors
Work & culture
Product & market
Pricing
Tiered per-seat subscription with annual billing and a custom enterprise tier.
Differentiators
- —Three-line installation
- —Native data enrichment for routing rules
- —Deep CRM and calendar sync
- —Debuggable routing
- —Instant auto-replies for demo requests
- —Round-robin and team Lineups
- —GPT-4 plugin on the enterprise tier
Technology
Salesforce
HubSpot
Gmail
Outlook
iCal
LinkedIn
Crunchbase
Bloomberg
Clearbit
Slack
GPT-4
JavaScript
REST API
Competitors
Apollo
Chili Piper
LeanData
Qualified
Warmly Tech
Gushwork
Lane Four
Scale & contact
Estimated revenue
$900K estimated ARR
Latest news
GetLatka · Apr 2025
Estimates Salesform at about $900K ARR, $2.7M valuation, and 6 employees; lists the company as founded in 2020 and based in New York.
aVenture · Mar 2024
Describes Salesform as a New York City company streamlining lead conversion and CRM integration for inbound lead qualification and routing.
JJELLYFISH
Case study says Salesform used outbound experimentation to refine its ICP and reposition the product toward broader AI RevOps workflows.
Jobs and careers at Salesform
0 jobs at Salesform
No open positions
Check back later for new openings