Frequent Miler · Jul 2026
Reports Rove's Qantas transfer partnership and 50% transfer bonus, and notes rapid growth in the partner roster.
Company research
Public company, workplace, funding, and market signals
Overview
Rove Card, Inc. (Rove / Rove Miles) is a New York-based financial technology company building a travel rewards platform that lets users earn and redeem a universal airline-mile-style currency across airline and hotel loyalty programs, plus a shopping portal and booking tools. Public sources conflict on the exact company size and total funding, so those fields are left conservative where evidence diverges.
Primary product
Rove Miles: a universal travel rewards currency and booking/earning platform
Founded
2023
Headquarters
New York, NY, United States
Team size
20-30
Industry
Financial Services
Sub-industry
Travel rewards fintech / payments
Offices
250 Greenwich Street, 39th Floor, New York, NY 10007, United States
Philadelphia, Pennsylvania, United States
Austin, Texas, United States
Business model
consumer travel rewards program
affiliate marketing
travel booking commissions
shopping portal / browser extension monetization
B2B2C loyalty software
Funding
Stage
seed
Latest round
Seed · Mar 2026
Latest amount
$4M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & President
Head of Loyalty
Head of Growth
Brand and Content Lead
Work & culture
Small, founder-led, high-ownership startup culture with a strong travel-hacking and loyalty-program obsession. Public job posts emphasize cybersecurity, speed, product craftsmanship, and the ability to work across engineering, growth, and partnerships.
Visa sponsorship
Limited
Compensation
Public job postings show New York-only roles with salary bands roughly from $150K-$225K for senior backend/mobile roles and up to $200K-$300K for director roles, plus equity grants around 0.1%-1.0%.
Product & market
Pricing
Free-to-join consumer rewards platform monetized through booking commissions, affiliate shopping revenue, and partner/transfer economics.
Differentiators
- —No annual-fee travel rewards approach
- —Cash-flow underwriting instead of relying only on long credit history
- —Universal transfer currency across many airline and hotel programs
- —Ability to stack Rove Miles with existing credit card rewards
- —Shopping chrome extension with merchant earning opportunities
- —Live award-search and transfer-portal experience
- —High hotel earning multipliers and instant miles on some non-refundable stays
- —Direct transfer partners across multiple airline alliances
Technology
Node.js
TypeScript
Python
Supabase
Next.js
JavaScript
Git
React Native
Chrome extension
Customers
Gen Z and young adults
U.S. travelers
online shoppers
travel hackers
creditworthy users without established credit history
people booking flights and hotels
Competitors
traditional airline loyalty programs
traditional hotel loyalty programs
Amex Membership Rewards
Chase Ultimate Rewards
Capital One miles
Scapia
Yonder
Taekus
Mesa
Scale & contact
Estimated revenue
~$2.1M estimated ARR (2025 public estimate)
Latest news
View from the Wing · Jul 2026
Explains the Qantas transfer launch, the 50% bonus, and how it expands redemption options across oneworld and other routes.
The Points Guy · Jul 2026
Coverage of Rove adding Frontier as a transfer partner and launching a 25% transfer bonus.
The Points Guy · Feb 2026
Describes a limited-time promo with boosted earnings on hotel bookings, gift cards, and referrals, highlighting how the rewards model works in practice.
TechCrunch · May 2025
Launch/funding coverage explaining Rove's universal-mile concept, affiliate shopping model, and $2M fundraising from YC, General Catalyst, and Soma Capital.
Jobs and careers at Rove
0 jobs at Rove
No open positions
Check back later for new openings