Acquisition
Jan 2026Route acquired Frate Returns, an AI-driven returns and exchanges platform. Financial terms were not disclosed. The transaction increases product breadth but creates integration and execution risk.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Route is a Lehi, Utah-based ecommerce software company providing a unified post-purchase experience for merchants and shoppers, including package tracking, licensed shipping protection, issue resolution, returns and exchanges, and remarketing. Route reports serving more than 13,000 brands and more than 3 million active app users.
Primary product
Route post-purchase platform: package tracking, shipping protection, issue resolution, returns and exchanges, and post-purchase engagement.
Founded
2019
Headquarters
Lehi, Utah, United States
Team size
101-250
Industry
Software Development
Sub-industry
Ecommerce technology / post-purchase experience software
Offices
Lehi, Utah, United States
Santa Monica, California, United States
Salt Lake City, Utah, United States
Business model
B2B SaaS
Embedded shipping protection and insurance
Merchant platform partnerships
Consumer mobile application
Funding
People & investors
Leadership
Eric Kobe
Chief Executive Officer
Michael Yamartino
Board member; former Chief Executive Officer
Evan Walker
Co-Founder
Mike Moreno
Co-Founder
Arman Panjwani
Chief Financial Officer
Alexandria Orr
Vice President, Enterprise Revenue
Nicholas Lloyd
Chief Technology Officer
Cameron Hale
Chief Revenue Officer
Corinne Carr
Chief Compliance Officer
Robert Zakari
SVP, General Counsel and Corporate Secretary
Augusto Pedroza
Senior Director of Engineering
Work & culture
Public evidence is limited. Route describes itself as a category-leading, growth-oriented technology company focused on improving the post-purchase experience and has continued hiring and enterprise expansion. An aggregated employer-rating source reports a 2.8/5 rating from 317 reviews, with compensation rated 3.5/5 and culture 2.9/5; this is a directional signal rather than a verified company statement.
Compensation
Public compensation data was not located. Current aggregated job data indicates openings including Manager of Sales Compensation, Sr. FP&A Analyst, Customer Success Manager, Sr. Technical Product Manager, and Director of Customer Success, but does not provide reliable salary ranges.
Product & market
Pricing
Not publicly disclosed; appears to use merchant contracts and usage-based or transaction-linked pricing for platform and shipping-protection products, with enterprise pricing likely sales-led.
Differentiators
- —Combines package tracking, licensed shipping protection, issue resolution, and returns/exchanges in one post-purchase platform.
- —Large ecommerce network reportedly spanning more than 13,000 brands and more than 3 million active app users.
- —Integrations with Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce, plus custom enterprise APIs.
- —Consumer-facing tracking app creates a direct post-purchase engagement channel.
- —Acquisition of Frate Returns added AI-driven, exchange-first returns capabilities.
- —Route reported more than $15 billion in protected merchandise in June 2024 and nearly 150 million protected orders in a later company profile.
Technology
Amazon Web Services
Amazon RDS
Amazon SQS
AWS IAM
React
JavaScript
Python
Java
SQL
Snowflake
Redis
Databricks
dbt
Docker
Terraform
Grafana
PagerDuty
Jest
Salesforce
Salesforce Commerce Cloud compatibility
Customers
Alice + Olivia
Tom Ford
Daily Drills
LoveShackFancy
Solo Stove
Wellbel
BlendJet
Cult Gaia
Competitors
Narvar
Loop Returns
AfterShip
Malomo
Parcel Perform
Happy Returns
Scale & contact
Estimated revenue
Approximately $100 million annually, based on Route's reported 2023 revenue; current revenue is not independently verified.
Estimated monthly visits
2.1M
Traffic estimate as of Jun 2026
Signals & risks
Other
Jul 2025CEO transition: Eric Kobe became CEO while Michael Yamartino moved to a board role. Leadership transitions can create execution risk, although the announcement framed the change as preparation for the next growth phase.
SourceOther
An aggregated employer-rating source reports a 2.8/5 overall rating across 317 reviews, including a 2.9/5 culture rating. This is an external employee sentiment signal, not a confirmed operational event.
SourceLatest news
Business Wire · Apr 2026
Route announced Arman Panjwani as CFO and Alexandria Orr as VP of Enterprise Revenue, citing enterprise expansion and product innovation. The announcement also discussed Route's acquisition of Frate Returns.
DC Velocity · Jan 2026
Route acquired Frate Returns to combine package protection and tracking with AI-driven, exchange-first returns and exchanges. Deal terms were not disclosed.
PYMNTS · Jan 2026
Coverage of Route's acquisition of Frate Returns and its strategy to unify package protection, tracking, returns, and exchanges.
PR Newswire · Jul 2025
Eric Kobe became CEO effective July 14, 2025, while Michael Yamartino moved to a board role. The announcement identified Evan Walker and Mike Moreno as Route's founders.
PR Newswire · Jun 2024
Route announced a $40 million Series C led by Hanaco VC at a $1.4 billion valuation, reported $100 million in 2023 revenue, and described more than 13,000 brand customers and $15 billion in protected merchandise.
Jobs and careers at Route
1 job at Route
Sr. Product Manager
Remote
Product
Remote; Lehi, Utah, United States; New York, New York, United States; San Francisco, California, United States; Santa Monica, California, United States
1mo ago
Remote
Full-time