Acquisition
Sep 2025Rose Rocket acquired Toronto-based Centro, its first acquisition, and used the technology to launch TED, an AI-native email assistant.
SourceRose Rocket is ERP software for trucking companies.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Rose Rocket is a Toronto-based, privately held, AI-native transportation management system (TMS) for freight brokers, carriers, 3PLs, and trucking/logistics teams. It focuses on automating dispatch, order management, tendering, invoicing, visibility, and workflow customization on one configurable platform.
Primary product
AI-native transportation management system (TMS) for freight and trucking
Founded
2015
Headquarters
Toronto, Ontario, Canada
Team size
51-200
Industry
Software Development
Sub-industry
Transportation management software (TMS) / logistics SaaS
Offices
Downtown Toronto, Ontario, Canada (HQ; near Union and King stations)
37 Front St E, Unit 200, Toronto, ON, Canada
70 The Esplanade, Unit 200, Toronto, ON M5E 1R2, Canada
Business model
B2B SaaS
subscription software
enterprise software
custom enterprise licensing
implementation/onboarding services
Funding
Stage
Series B
Total raised
$69M
Latest round
Series B · Jun 2023
Latest amount
$38M
Jun 2023 · Scale Venture Partners
Oct 2021 · Addition Capital and Shine Capital
May 2020 · Ripple Ventures
Aug 2016
People & investors
Leadership
Justin Sky
CEO, co-founder
CTO, co-founder
Mike Betts
Chief Operating Officer
Winnie Chen
Vice President, Marketing
Gaetano Colacci
Vice President, Operations
Ryan Marr
Director of Product Management
Andrew Hatch
Director of Sales
Jonathan Tjoandi
Head of Market Development
Founders
Co-founder
Work & culture
Mission-driven and collaborative, with an in-person Toronto office designed to bring people together. Public career pages emphasize a high-impact, humorous, team-oriented environment where people take the work seriously, support one another, and celebrate wins together.
Compensation
No public salary bands were found. Public compensation signals include employee stock options for all full-time staff and an enterprise pricing model that starts at $2,080/month for customers, not employees.
Benefits
employee stock options for all full-time staff
paid parental leave top-up
health and dental coverage
personal days and sick days
weekly team-wide knowledge shares
monthly all-hands
monthly socials
annual events
accessibility accommodations
Product & market
Pricing
Transparent subscription pricing starting at $2,080/month, with unlimited users on the base tier and custom enterprise pricing above that.
Differentiators
- —AI-native TMS architecture
- —embedded AI agents (TED, Rosie, Rocky)
- —no-code workflow customization
- —network-centric collaboration across brokers, carriers, shippers, and drivers
- —open integrations and APIs
- —unlimited users on the base plan
- —90-day go-live guarantee
Technology
Golang
React
Redux
Kubernetes
Terraform
CircleCI
Snowflake
Looker
Airflow
PostgreSQL
Heap
HubSpot
Docker
GitHub
GitHub Actions
Node.js
React Native
Datadog
Fivetran
Snowplow
Customers
freight brokers
carriers
3PLs
trucking companies
enterprise shippers
GoSmooth
Canada Cartage
KWE
Competitors
McLeod Software
Trimble TMW
Descartes Aljex
MercuryGate
PCS Software
Scale & contact
Estimated revenue
$30M-$40M
Estimated monthly visits
205.8K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
PRNewswire · Sep 2025
Rose Rocket announced its first acquisition, Toronto-based Centro, and said the deal accelerates its AI-native roadmap while launching TED, an email assistant that turns shipment emails into booked orders.
Business Wire · Feb 2025
Rose Rocket unveiled TMS.ai at Manifest 2025, describing it as a rebuilt AI-native platform with embedded AI features such as DataBot and Rosie.
Air Freight News · Sep 2024
Rose Rocket announced a strategic partnership with CartonCloud to expand into Australia and New Zealand.
Business Wire · Jun 2023
Rose Rocket closed a $38M Series B led by Scale Venture Partners, bringing total funding to about $69M and supporting enterprise expansion.
PRNewswire · Oct 2021
Rose Rocket announced a $25M Series A led by Addition/Lee Fixel and Shine Capital/Mo Koyfman, with participation from Ripple Ventures, Scale-Up Ventures, Funders Club, Kevin Mahaffey, and Y Combinator.
Jobs and careers at Rose Rocket
0 jobs at Rose Rocket
No open positions
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