Acquisition
Jul 2026Rootly acquired ThinkHive to add AI-agent reliability, hallucination/drift detection, and shadow testing to its incident-response stack.
SourceAI-native on-call and incident response carefully crafted to help…
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Rootly is an AI-native incident management platform for engineering teams, combining on-call, incident response, retrospectives, status pages, and AI SRE agents inside Slack and Microsoft Teams.
Primary product
AI-native incident management platform with on-call, incident response, retrospectives, status pages, and AI SRE capabilities.
Founded
2021
Headquarters
Toronto, Ontario, Canada
Team size
51-200
Work style
Hybrid
Industry
Software Development
Sub-industry
Incident management / on-call software
Offices
Toronto, Ontario, Canada
San Francisco, California, United States
Remote across the US, Canada, Europe, and Singapore
Business model
B2B SaaS
seat-based subscription
enterprise contracts
self-serve trial
Funding
People & investors
Leadership
CEO and Co-founder
CTO and Co-founder
VP of Engineering
Vice President Marketing
VP of Sales
Head of Customer Success
VP of Finance and Operations
Head of AI Labs
Director, Strategic Accounts
Work & culture
Fast-moving, reliability-first, customer-obsessed, and transparent; Rootly emphasizes ownership, continuous learning from incidents, psychologically safe incident response, and hybrid/remote flexibility.
Work style
Hybrid
Compensation
Competitive salary plus meaningful equity; 401(k) matching for US employees. Rootly also offers top-tier hardware/tools and an annual home-office stipend.
Benefits
medical, dental, vision, and life coverage
flexible PTO
company holidays
team off-sites
year-end shutdown
401(k) matching for US employees
competitive salary
meaningful equity
top-tier hardware and tools
annual home office stipend
free lunches at HQ
Product & market
Pricing
Per-user SaaS subscription starting at $20/user/month for Essentials, with custom enterprise pricing; startup discounts up to 50% and a pay-what-you-can plan for teams under 25 employees.
Differentiators
- —AI-native incident response and on-call
- —Slack-native and Microsoft Teams support
- —Full incident lifecycle in one platform
- —Automated root cause analysis with suggested fixes
- —Automated retrospectives and action-item tracking
- —100+ integrations and service catalog context
- —Contract buyout and migration help for switchers
- —MCP/API/CLI extensibility
Technology
Slack
Microsoft Teams
Jira
Zoom
GitHub
Datadog
Grafana
New Relic
Sentry
Linear
Terraform
OpenAI
Claude
Cursor
Kubernetes
React
Ruby on Rails
PostgreSQL
Redis
MySQL
Customers
NVIDIA
Replit
Canva
TripAdvisor
Ford
Wealthsimple
Upstart
Webflow
GRAIL
Caribou
Poll Everywhere
KnowBe4
Achievers
Motive
Clay
Competitors
PagerDuty
incident.io
FireHydrant
Opsgenie
Blameless
BigPanda
Everbridge
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
231.9K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Rootly · Jul 2026
Rootly said the acquisition adds AI-agent reliability, groundedness scoring, hallucination detection, drift detection, and shadow testing to its incident-response and AI SRE stack.
Rootly AI Labs · Apr 2026
Rootly launched its MCP server at GA and later introduced a CLI, positioning the platform for agent-native incident workflows and lower-token agent interactions.
Rootly · Sep 2025
Rootly highlighted reliability leaders across AI, cloud, and enterprise companies, reinforcing its positioning as a community and thought-leadership brand in reliability engineering.
Rootly · Apr 2025
Rootly launched AI Labs as an open, community-focused initiative for reliability research and open-source tooling, including the IncidentDiagram, EventOrOutage, and MCP Server projects.
Rootly · Feb 2025
Rootly described its Slack AI App, which pulls incident context from observability, ticketing, and communication tools to summarize incidents and draft status updates in Slack.
Jobs and careers at Rootly
0 jobs at Rootly
No open positions
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